How to give someone access to your Instagram account
Let someone help run your Instagram without handing over your password. Add the account to a Meta Business Portfolio, assign the person there, and choose exactly what they can do.
Instagram has no "add a teammate" button inside the app and no built-in roles. The supported way to give someone access is to make your account a professional account, add it to a Meta Business Portfolio, and assign that person there with task-based access. Their work then ties to their own Meta login — not to your password — so you can see who did what and remove them in seconds.
If your situation is actually …
- You'd rather not share the password specifically → Give access without sharing your password →
- You're handing this to an outside agency → Give an agency access to Instagram →
- Your account still uses a personal (non-professional) profile → Switch to a professional account →
Before you start
Three things make delegated access possible. Confirm them first:
Your Instagram is a professional account
Only Business or Creator accounts can be managed through Meta Business Suite. Personal accounts have no delegation surface at all.
Verify: Instagram app → your profile → Settings → Account type and tools. If you see "Switch to professional account", you are still personal.
The account is added to a Meta Business Portfolio
The portfolio (in Meta Business settings) is where people, partners, and assets live. Your Instagram account is added there as an asset you can assign people to.
Verify: Meta Business settings → Accounts → Instagram accounts. Your account should be listed.
You have admin access to that portfolio
Only a portfolio admin (or someone with full control of the Instagram asset) can assign other people. If you only have partial access, ask an admin.
Give someone access through Meta Business settings
This adds a person to your portfolio and grants them task-based access to the Instagram account.
Open Meta Business settings
Sign in with the Meta account that has admin access to the portfolio that holds your Instagram account.
Where: Meta Business Suite → Settings (or business.facebook.com/settings)
Go to People and add the person
Open the People section and choose to add a person. Enter the work email they use for Meta, then send the invite.
Where: Meta Business settings → People → Add
Confirm: The person appears in the People list with a pending status until they accept.
Assign the Instagram account as an asset
Pick your Instagram account from the assets list and toggle on the tasks you want this person to do — content, messages, ads, or insights.
Where: Meta Business settings → People → (person) → Assign assets → Instagram accounts
Choose the narrowest set of tasks
Grant full control only to people you fully trust. Most teammates need only "create content" or "manage messages" — not the ability to reassign others.
Confirm: The asset panel shows exactly which tasks are enabled for this person.
If this fails: Instagram isn't showing in Business Suite
Have them accept the invite
They receive an email and a notification in Meta Business settings. Once they accept, access is live and tied to their own login.
Record who you added and why
Meta does not log the reason or a review date. Keep a short note — name, tasks, date, and when to review — so access does not quietly pile up.
Common mistakes when giving access
Sharing the password "just to get started"
A shared login gives full, untraceable control and breaks two-factor. Once shared, you can never be sure who still has it.
Why it happens: It feels faster than setting up a portfolio — but it is the one path you cannot undo cleanly.
Already happened: Move your team off a shared password
Granting full control to everyone
Full control lets a person reassign and remove other people. Most teammates only need content or messaging tasks.
Why it happens: The task list looks long, so people pick the simplest "all of it" option.
Already happened: Set the right permissions for each person
Forgetting that personal accounts cannot be delegated
If you never switched to a professional account, there is nothing to assign — the People flow simply will not show your Instagram.
Already happened: Switch to a professional account
Frequently asked questions
Delvia
Access issues are easier to prevent when roles, owners, and responsibilities are recorded clearly
Most access problems trace back to the same gap — no clear record of who has access, what role they hold, and what should happen when that changes. Delvia helps you keep that record so problems are visible before they become incidents.