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How to switch to an Instagram professional account

A professional account unlocks business tools, insights, and access sharing. Here is how to switch to a Creator or Business account and what changes when you do.

Switching to a professional account is the gateway to almost everything in this hub: insights, ads, and the ability to delegate access through Meta Business Suite. It is free and instant, and you can switch back later. You choose between Creator (built for individuals) and Business (built for brands and stores) — and you can change between them afterwards.

If your situation is actually …

Before you start

  • Access to your Instagram account

    The switch happens in your own account settings.

  • A sense of which type fits

    Creator for individuals and public figures; Business for brands, stores, and Shopping.

Switch to a professional account

  1. Open account type settings

    Go to Settings and find the account type and tools option.

    Where: Instagram app → Settings → Account type and tools

  2. Choose to switch to professional

    Select "Switch to professional account" and follow the prompts.

  3. Pick a category and type

    Choose a category, then select Creator or Business depending on your needs.

    Confirm: Your profile now shows professional tools like Insights and Promotions.

  4. Add the account to your portfolio

    To delegate access later, add the now-professional account to a Meta Business Portfolio.

    Where: Meta Business settings → Accounts → Instagram accounts

    If this fails: Instagram not showing in Business Suite

Switching mistakes

  • Picking Business when Creator fits better (or vice versa)

    They differ in features like Shopping vs the Creator Marketplace. You can switch between them, but choosing right saves friction.

    Already happened: Creator vs business account

  • Switching but never adding the account to a portfolio

    Professional status alone does not enable delegation — you still add the account to a Business Portfolio to assign people.

Frequently asked questions

Yes. You can switch back to a personal account, and you can move between Creator and Business at any time.

Delvia

Access issues are easier to prevent when roles, owners, and responsibilities are recorded clearly

Most access problems trace back to the same gap — no clear record of who has access, what role they hold, and what should happen when that changes. Delvia helps you keep that record so problems are visible before they become incidents.

Delvia is free on iPhone and Android. Keep a clear record of who has access to your accounts — and what to do when that changes — wherever you are.