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How to give a social media manager or freelancer access to Instagram

Let a social media manager or freelancer run your Instagram without your password. Add them in Meta Business settings, and remove access cleanly when the work ends.

A social media manager or freelancer needs to post, reply, and often run ads — but they do not need your login or ownership of the account. Add them through Meta Business settings as a person (for a solo freelancer) or as a partner (if they run an agency), grant the tasks the job requires, and you stay in control throughout.

If your situation is actually …

Before you start

  • A professional account in your Business Portfolio

    The surface for delegated access.

  • The manager's Meta work email (or their portfolio ID if an agency)

    Solo freelancer: add as a person. Agency: add as a partner.

Give a manager or freelancer access

  1. Open Meta Business settings

    Sign in as a portfolio admin.

    Where: Meta Business settings

  2. Add them under People (solo) or Partners (agency)

    For a freelancer, invite by email under People. For an agency, add by portfolio ID under Partners.

    Where: Meta Business settings → People / Partners

  3. Assign the Instagram account and tasks

    Grant content, messages, and ads as the role requires — not full control unless they truly manage the account.

  4. Agree a removal date up front

    Note when the engagement ends and set a reminder to revoke access then.

Freelancer-access mistakes

  • Handing over the password for "convenience"

    A freelancer with your login can change recovery details and lock you out. Always use delegated access.

    Already happened: Stop sharing your password

  • Forgetting to remove access after the project

    Freelancer access routinely outlives the contract. Set a removal date when you grant it.

    Already happened: Give temporary access instead

Frequently asked questions

Rarely. Full control lets them reassign and remove people. Grant content and messages — add ads only if they manage campaigns.

Delvia

Access issues are easier to prevent when roles, owners, and responsibilities are recorded clearly

Most access problems trace back to the same gap — no clear record of who has access, what role they hold, and what should happen when that changes. Delvia helps you keep that record so problems are visible before they become incidents.

Delvia is free on iPhone and Android. Keep a clear record of who has access to your accounts — and what to do when that changes — wherever you are.