How to set employee permissions on Instagram
Decide what each team member can do on your Instagram — from posting and replying to running ads. Here is how to pick the right level of access for each person.
Instagram task permissions are granular: a person can be allowed to create content, manage messages and comments, run ads, or just view insights — in any combination. The rule of thumb is to grant the narrowest set that lets someone do their actual job, and reserve full control (which can reassign other people) for the very few who need it.
Before you start
The person is already added to your portfolio
Permissions are set when you assign the Instagram asset to them.
Set task-based permissions
Open the person in People
Meta Business settings → People → select the person.
Where: Meta Business settings → People
Open the Instagram asset assignment
Go to assigned assets and pick the Instagram account.
Where: People → Assign assets → Instagram accounts
Toggle only the needed tasks
Common picks: content for creators, messages for community managers, insights-only for analysts, ads only with ad-account access in place.
Save and confirm
Review the enabled tasks and save. The person sees the change next time they open Business Suite.
Permission pitfalls
Turning on ad tasks without ad-account access
Ads need both the Instagram task and access to the ad account, or actions will fail.
Already happened: Give ad account access
Granting full control to a content creator
Full control lets someone reassign and remove people — far more than posting needs.
Frequently asked questions
Delvia
Access issues are easier to prevent when roles, owners, and responsibilities are recorded clearly
Most access problems trace back to the same gap — no clear record of who has access, what role they hold, and what should happen when that changes. Delvia helps you keep that record so problems are visible before they become incidents.