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How to give employees access to Instagram

Add your team to your business Instagram account through Meta Business settings. Invite them by email, set their tasks, and keep ownership of the account with you.

Employees get access the same way anyone does on Instagram: through your Business Portfolio, not the login. Each person is added as an individual in Meta Business settings and assigned task-based access to the Instagram account. Everyone works from their own login, so you always know who posted, replied, or ran an ad — and you can adjust or remove access as roles change.

If your situation is actually …

Before you start

  • A professional account in your Business Portfolio

    Required for any employee delegation.

  • Each employee has a Meta account

    They accept the invite and work from their own login.

  • You are a portfolio admin

    Only admins can add people and assign assets.

Add an employee

  1. Open People in Meta Business settings

    Sign in as a portfolio admin.

    Where: Meta Business settings → People

  2. Invite the employee by email

    Add them and choose their portfolio access level (most are "employee", not "admin").

    Where: Meta Business settings → People → Add

  3. Assign the Instagram account and tasks

    Enable only the tasks their role needs — e.g. content and messages for a community manager.

    Where: Meta Business settings → People → Assign assets

  4. Have them accept and verify access

    They accept the invite, then confirm they can see and act on the account in their own Business Suite.

Common employee-access mistakes

  • Making employees portfolio admins

    Admins can add and remove other people, including you. Keep most staff as employees with assigned tasks only.

    Already happened: Set the right permissions

  • Leaving access in place after someone leaves

    Without a review habit, ex-employees keep access for months.

    Already happened: Offboard a former employee

Frequently asked questions

They could, but you should not. A shared login removes accountability and breaks two-factor. Add each person individually.

Delvia

Access issues are easier to prevent when roles, owners, and responsibilities are recorded clearly

Most access problems trace back to the same gap — no clear record of who has access, what role they hold, and what should happen when that changes. Delvia helps you keep that record so problems are visible before they become incidents.

Delvia is free on iPhone and Android. Keep a clear record of who has access to your accounts — and what to do when that changes — wherever you are.