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How to give an agency access to Instagram

Let an agency manage your Instagram through their own Meta business account. You share the account as an asset and pick what they can do — no login sharing, and you keep ownership.

For an agency, the right model is partner access, not adding individuals. You keep your own Business Portfolio (which owns the Instagram account) and grant the agency's portfolio access to it. Their team works from their own logins, you keep ownership, and offboarding is a single removal — not a password reset.

If your situation is actually …

Before you start

  • Your business owns the Business Portfolio and the Instagram account

    Ownership stays with you; the agency only gets access through it.

  • The agency's Business Portfolio ID

    A 15–16 digit number they find in their own Meta Business settings. You add them as a partner using this ID.

  • Admin access to your portfolio

    Only admins can add partners and assign assets to them.

Give an agency access as a partner

  1. Open Partners in Meta Business settings

    Sign in as a portfolio admin and open the Partners section.

    Where: Meta Business settings → Partners

  2. Add a partner by Business Portfolio ID

    Choose to add a partner, then enter the agency's portfolio ID exactly.

    Where: Meta Business settings → Partners → Add

  3. Assign the Instagram account and tasks

    Share your Instagram account with the partner and enable only the tasks they need — content, messages, ads, or insights.

    Where: Meta Business settings → Partners → Assign assets

  4. Confirm with the agency

    They will see your Instagram in their own Business Suite. Ask them to confirm the access looks right.

    If this fails: Instagram already in another portfolio

Common agency-access mistakes

  • Letting the agency own the portfolio or the connected Page

    If the agency owns the container your account sits in, they can lock you out. Ownership must stay with your business.

    Why it happens: Agencies often offer to "set everything up" — and quietly create the portfolio under their own account.

    Already happened: Who should own your portfolio

  • Adding individual agency staff instead of the agency partner

    Per-person adds get messy and outlive the contract. Partner access by ID is cleaner and removes everyone at once.

    Already happened: Use partner permissions instead

Frequently asked questions

In their own Meta Business settings → Business info. It is a long numeric ID they can copy and send you.

Delvia

Access issues are easier to prevent when roles, owners, and responsibilities are recorded clearly

Most access problems trace back to the same gap — no clear record of who has access, what role they hold, and what should happen when that changes. Delvia helps you keep that record so problems are visible before they become incidents.

Delvia is free on iPhone and Android. Keep a clear record of who has access to your accounts — and what to do when that changes — wherever you are.