Can't Switch TikTok Business Account Back to Personal

Is this your situation?

The short answer

What you see, and why

Check these first

• Check which account type you currently hold. TikTok offers three account types: General TikTok Account, Verified Business Account, and Organization Account.Verify: Open account settings and look for the current account type listed.
• Check for a verification prompt or banner. Look for the prompt or banner about business verification and tap Verify.Verify: Check the Profile tab for a banner about business verification.
• Check whether the account was auto-converted. If a business is not verified, TikTok may automatically convert the account into a General TikTok Account.Verify: Check whether Verified Business Account features are still available in settings.

How TikTok handles this

• A General TikTok Account can be changed to a Verified Business Account, or vice versa, from the account settings.
• If a business is not verified, TikTok may automatically convert the account into a General TikTok Account, restricting access to Verified Business Account features.
• To regain access to Verified Business Account features after conversion, the account owner must verify the business and become a Verified Business Account.

Which path applies to you?

1. Do you want to leave Verified Business Account status permanently? Change the account type from the account settings.
2. Did the account switch to General on its own? If a business is not verified, TikTok may have converted the account into a General TikTok Account automatically.
3. Do you want Verified Business Account features back? Verify the business again to regain access to those features.
4. Are you switching types repeatedly to test settings? TikTok advises against switching back and forth because verification won't be saved.
5. Did a notification or email about verification already arrive? Once a business is verified, the user receives an in-app notification and a confirmation email sent to the linked email address.

Step by step: finding the cause

1. Open your profile. Tap Profile at the bottom of the TikTok app.Confirm: Check that your profile page has loaded.
2. Open the menu. Tap the Menu button at the top and select Settings and privacy.Confirm: Check that the Settings and privacy screen has opened.
3. Open Account. Tap Account in Settings and privacy.Confirm: Check the Account screen for business verification options.
4. Start the switch. Tap Business verification and follow the steps to switch account type.Confirm: Check that the switch account type steps appear on screen.
5. Decide if this is a one-time switch. TikTok advises against switching back and forth because verification won't be saved.Confirm: Check whether you plan to switch types again later.
6. Check for automatic conversion. If a business is not verified, TikTok may automatically convert the account into a General TikTok Account.Confirm: Check whether Verified Business Account features are missing already.
7. Re-verify if features are missing. To regain access, look for the prompt or banner about business verification and tap Verify.Confirm: Check that the business information and documents form opens.
8. Submit verification. Follow the steps to submit business information and documents.Confirm: Check for the prompt confirming your business verification.If this fails: Give it more time before trying again.

Common mistakes

• Switching types repeatedly. TikTok advises against switching back and forth from a Verified Business Account to a General TikTok Account.Why it happens: Verification won't be saved when switching types this way.
• Expecting business features after an automatic downgrade. The account was converted into a General TikTok Account because the business was not verified.Why it happens: If a business is not verified, TikTok may automatically convert the account, restricting access to Verified Business Account features.
• Missing the verification banner. The way to regain access is to look for the prompt or banner about business verification.Why it happens: You are not watching for a banner you did not expect to appear.

Quick reference

Keeping track of who has access