How to Switch to a TikTok Business Account

Is this your situation?

The short answer

Before you start

• Confirm you have at least one public post. A General TikTok Account must have one public post to access analytics.Verify: Check your profile for at least one public video.
• Know this is a separate step from verification. Verifying a business account is a separate process from receiving a verified badge.Verify: Check whether you also plan to apply for business verification.
• Decide if you will switch back later. TikTok advises against switching back and forth.Verify: Check that you intend to stay on this account type.

How TikTok handles this

• A General TikTok Account can be changed to a Verified Business Account, or vice versa, from the account settings.
• Verified Business Accounts don't have access to the general music library, because those songs are restricted to personal entertainment use only.
• TikTok may require account verification to maintain access to Verified Business Account features and tools.
• If a business is not verified, TikTok may automatically convert the account into a General TikTok Account, restricting access to Verified Business Account features.

Step by step

1. Open your profile. Tap Profile at the bottom of the TikTok app.Confirm: Check that your profile page has opened.
2. Open settings. Tap the Menu button at the top and select Settings and privacy.Confirm: Check that the Settings and privacy screen has opened.
3. Open Account. Tap Account in Settings and privacy.Confirm: Check that the Account screen has opened.
4. Start business verification. Tap Business verification and follow the steps to switch account type.Confirm: Check for the Business verification flow on screen.
5. Watch for location-specific documents. The process and required business documents may vary depending on location.Confirm: Check which document types the flow requests for your location.
6. Submit and wait for confirmation. Once verified, you receive an in-app notification and a confirmation email to the linked address.Confirm: Check your inbox and the linked email for the confirmation.
7. Avoid switching back casually. TikTok advises against switching back and forth, since verification won't be saved.Confirm: Check that you are ready to commit to this account type.
8. Know what the account type unlocks. A Verified Business Account is the highest entitlement level, granted after successful business verification.Confirm: Check the account settings for your current entitlement level.
9. Know what stays unverified. Some Verified Business Account features are not available depending on the account's market or other account factors.Confirm: Check which features show as available for your region.

Before you change who is in control

• Switching back and forth repeatedly. TikTok advises against switching back and forth from a Verified Business Account to a General TikTok Account.Why it happens: Verification won't be saved when switching back and forth.Already happened: If control has already changed hands — How to Recover a TikTok Account
• Losing Business Account features unexpectedly. TikTok may automatically convert an unverified business into a General TikTok Account, restricting Verified Business Account features.Why it happens: The business was not verified when required.Already happened: See how account entitlement levels work to regain the right tools.
• Expecting analytics before posting publicly. A Verified Business Account must have at least one public post to access analytics in the Business Suite.Why it happens: Analytics access depends on having a public post.
• Expecting the general music library to still work. Verified Business Accounts don't have access to the general music library.Why it happens: Those songs are restricted to personal entertainment use only.

Roles at a glance

Keeping track of who has access