TikTok Business Center roles explained
Business Center splits access into roles, and what each role can touch is not the same for everyone.
Is this your situation?
You've been added to a TikTok Business Center and want to know what your role actually lets you do. You're deciding what role to give someone else and want to know the difference before you assign it.
What it is
Business Center roles are split into Basic and Advanced permissions. The Basic roles in a Business Center are Admin and Standard. Admins have full access to all system functions in a Business Center. Standard members work only on the accounts and assets they're given. The Advanced roles give extra permissions to view and manage the finances in a Business Center and its connected ad accounts.
How TikTok handles this
- Admin role can request access to an ad account, but Standard role cannot.
- Admin role can transfer an ad account on the Business Center Interface, but Standard role cannot.
- Both Admin and Standard roles can manage ad account assets, but only ones they have been assigned.
- The Advanced roles include Finance Analyst and Finance Manager.
- Both Admin and Standard roles can view reporting data.
Side by side
| Action | Admin | Standard |
|---|---|---|
| Request TikTok account access | Can request TikTok account access | Cannot request TikTok account access |
| Create a TikTok Shop | Can create a TikTok Shop from Business Center | Cannot create a TikTok Shop from Business Center |
| Claim a TikTok Shop | Can claim a TikTok Shop in Business Center | Cannot claim a TikTok Shop in Business Center |
| Transfer a Pixel | Can transfer a Pixel from an ad account to the Business Center | Cannot transfer a Pixel from an ad account to the Business Center |
| Be assigned an Account Group | Can be assigned an Account Group | Can be assigned an Account Group |
Common mistakes
- Assuming Standard can manage all assets A Standard member can manage catalogs, but only ones they are assigned.Why it happens: The role name suggests broad access, not assigned scope.Already happened: If access may already be lost — How to Recover Access to a TikTok Business Center
- Expecting finance access with Admin or Standard alone Admin and Standard roles can manage payment methods only with the Finance Manager role.Why it happens: The role name suggests full control, so the extra requirement gets overlooked.
- Confusing Finance Analyst with Finance Manager Finance Analyst can only view transaction history, while Finance Manager can manage the account balance.Why it happens: The names sound alike but the access differs.
If this changes who is in control
The Admin role has full access to all system functions in a Business Center. Review your Business Center roles regularly to keep control where it belongs.
Quick reference
| Role | What it can do |
|---|---|
| Admin | Full access to all system functions in a Business Center. |
| Standard | Works only on the accounts and assets they're given. |
| Finance Analyst | Can only view and download transaction history and balance changes at the Business Center level. |
| Finance Manager | Can view and manage the Business Center's account balance. |
| Admin and Standard, ad accounts | Both can manage ad account assets, but only ones they've been assigned. |
| Admin and Standard, reporting | Both can filter reporting data across different accounts. |
| Advanced roles | Finance Analyst and Finance Manager are the Advanced roles. |
| Admin and Standard, Account Group | Both can be assigned an Account Group. |
Frequently asked questions
Can a Standard member request access to an ad account?
No, Admin role can request access to an ad account, but Standard role cannot.
Can a Standard member manage all assigned assets freely?
Both Admin and Standard roles can manage ad account assets, but only ones they have been assigned.
Do Finance roles replace Admin or Standard?
No, the Advanced roles include Finance Analyst and Finance Manager.
Can both roles view reporting data?
Both Admin and Standard roles can view reporting data.
Keeping track of who has access
Confusion over who can do what in a Business Center builds as roles and finance permissions stack over time. Delvia keeps a clear record of which role each person holds and what it lets them touch.
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