Why Your LinkedIn Page Needs More Than One Admin

Is this your situation?

Where teams go wrong

• Leaving one super admin in place Every LinkedIn Page must have at least one super admin.Why it happens: A Page is set up with a single admin and never revisited.
• Assigning Super Admin by default The super admin role gives access to every Page admin permission available.Why it happens: It seems simpler than assigning a specific role per person.
• Not removing departed admins Once the admin limit has been reached for a LinkedIn Page, an error message appears that prevents adding additional admins to the page.Why it happens: Former staff are never removed from the admin list.
• Assigning roles with no review Admins are recommended to periodically review and update permission settings for admins of a Page.Why it happens: No recurring review of who holds which role is scheduled.

What good practice looks like

How LinkedIn handles this

• A super admin has the most access to a Page, including the ability to view public profile information for other admins.
• A content admin role gives permission to create and manage Page content, including posts and events.
• An analyst role gives permission to monitor the Page's performance through analytics to help drive goals.
• Analysts only have access to the Analytics tab of a Page, which is also their main landing page.
• LinkedIn may limit the number of admins who can be added to a Page to keep it a trusted platform.

Before you start

• Count current super admins Each Page must have at least one super admin when making changes to admin roles.Verify: Confirm who holds super admin before changing any role.
• Match roles to tasks A super admin can assign specific admin roles based on the access each person requires.Verify: List each admin's task against their assigned role.
• Check the admin limit Different Pages may have unique and dynamic limits on the number of admins that can be added.Verify: Try adding an admin and watch for a limit error.
• Review verification status Resolving pending admin requests may allow a super admin to add new admins.Verify: Check for unresolved admin requests before adding new admins.

Which scenario is yours?

1. Does the Page have only one super admin? Each Page must have at least one super admin when making changes to admin roles.
2. Are all admins assigned Super Admin regardless of task? A super admin can assign specific admin roles based on the level of access each person requires.
3. Does the Page have former staff still listed as admins? Review the list of current admins for all admin roles and remove admins who no longer need access.
4. Has the admin list gone unreviewed for months? Admins are recommended to periodically review and update permission settings for admins of a Page.

Keeping this working over time

• Every LinkedIn Page must have at least one super admin.
• Match each admin's role to the access their task actually requires, rather than defaulting to the widest role.
• Review the list of current admins for all admin roles and remove admins who no longer need access.

If control is already lost — Recover LinkedIn Page Admin Access When the Only Admin Is Unreachable

Keeping track of who has access