LinkedIn Page Roles Explained: Super Admin vs Content Admin vs Analyst
Super admin, content admin and analyst give different levels of control over a LinkedIn Page, not different versions of the same access.
Is this your situation?
You are about to give someone a role on your LinkedIn Page and want to know what each one actually lets them do. You are comparing super admin, content admin and analyst before deciding who gets which.
What it is
LinkedIn Pages offer Page admin and paid media admin roles to allow for tiered levels of management for all activities related to a Page. The super admin role gives access to every Page admin permission available. The content admin role gives permission to create and manage Page content, including posts and events. The analyst role gives permission to monitor the Page's performance through analytics to help drive goals. A member can have Page admin and paid media admin roles assigned at the same time.
How LinkedIn handles this
- Super admin: can add and remove any type of admin.
- Super admin: can edit Page information.
- Content admin: the role includes the ability to boost posts.
- Analyst: only has access to the analytics tab of a Page, which is also their main landing page.
- Analysts have limited access to the Page in third-party tools.
Side by side
| Role | Can do | Main view |
|---|---|---|
| Super admin | Add and remove any type of admin. | The super admin view. |
| Content admin | Create and manage Page content, including posts and events. | The content admin view. |
| Analyst | Monitor the Page's performance through analytics. | The Analytics tab, which is also the main landing page. |
| Sponsored Content poster | Create Sponsored Content ads on behalf of an organization or sponsor organic posts in Campaign Manager. | Not stated by LinkedIn |
Common mistakes
- Giving super admin for a task that needs less An intern needing monthly analytics exports could be Analyst instead.Why it happens: The super admin role gives access to every Page admin permission available.Already happened: If a role is too broad, review admins on your page roles. Recover LinkedIn Page Admin Access When the Only Admin Is Unreachable
- Expecting content admin to post jobs without extra verification Content admins creating job postings might require additional permissions through email verification.Why it happens: You expect the role to cover job posting alone.
- Treating Sponsored Content poster as a full Page role This role does not grant access to boosting organic posts directly on a Page.Why it happens: The name sounds broader than its actions.
If this changes who is in control
You are changing who holds a role on the Page and want to know whether control shifts with it. Review who holds each role before and after a change, using the multiple admins guidance.
Quick reference
| Question | Answer |
|---|---|
| What does super admin give access to? | Every Page admin permission available. |
| What can content admin create? | Posts and events, plus the ability to boost posts. |
| What can analyst access? | Only the Analytics tab of the Page. |
| Can super admin deactivate the Page? | Yes, the super admin role can deactivate the Page. |
| Can analyst use third-party tools fully? | Analysts have limited access to the Page in third-party tools. |
| Can more than one role be held at once? | A member can have Page admin and paid media admin roles assigned at the same time. |
| Who can create job postings? | The super admin role can create job postings. |
| What is super admin's landing page? | The super admin view. |
Frequently asked questions
Can a content admin post jobs on LinkedIn?
Super admins and content admins who create job postings might require additional permissions through email verification.
Can a content admin boost posts?
The content admin role includes the ability to boost posts.
What does an analyst's role mainly cover?
The analyst role gives permission to monitor the Page's performance through analytics to help drive goals.
Is there a role for ads alone?
The Sponsored Content poster role gives permission to create Sponsored Content ads on behalf of an organization or to sponsor organic posts in Campaign Manager.
Keeping track of who has access
Confusion about who holds which role on a LinkedIn Page builds as admins are added, changed and forgotten over time. Delvia gives you one place to see those roles clearly, so the right person always has the right level of control.
Was this helpful?