Governance
Why Your Business Should Own Its LinkedIn Admin Access and Billing
When one person holds the billing admin role, leaving staff can take control of payment and access with them.
Is this your situation?
You may rely on one person's billing or admin role for your LinkedIn ad accounts, Pages, or Recruiter contract. You want to avoid losing the ability to pay, reassign seats, or manage access if that person leaves.
Where teams go wrong
- One billing admin for every account A single person holds billing admin across accounts, so one departure stalls payment everywhere.Why it happens: The person who creates an ad account is automatically assigned as the billing admin.
- No back-up Recruiter admin Only users with Product Settings and Account Center Admin permission type can manage licenses, roles, and permissions.Why it happens: You have not assigned a back-up admin to the Recruiter contract.
- Switching billing admin without warning When the billing admin is changed, the ad account is automatically put on hold until credit card information has been added by the new billing admin.Why it happens: You change the billing admin without planning for the hold that follows.
What good practice looks like
| Practice | Weak approach | Stronger approach |
|---|---|---|
| Billing admin | You rely on one person to hold billing admin for every account. | Every ad account must have a billing admin. |
| Account managers | You rely on a single account manager for the account. | LinkedIn recommends assigning more than one account manager to an ad account. |
| Recruiter admin | You rely on the original admin alone for Recruiter permissions. | Assigning this permission to a back-up admin lets another user manage the contract if the primary admin leaves. |
| Access oversight | You manage access through scattered personal profiles. | Adding ad accounts to Business Manager allows central viewing and management of who has access. |
How LinkedIn handles this
- The person who creates an ad account is automatically assigned as its billing admin.
- Every ad account must have a billing admin.
- Changing the billing admin places the ad account on hold until new billing details are added.
- If an ad account has been claimed or added to Business Manager, user access must be managed there instead of Campaign Manager.
- Only users with the Product Settings and Account Center Admin permission can manage licenses, roles, and permissions in Recruiter.
Before you start
- Identify who holds billing admin on each ad account. Every ad account must have a billing admin.Verify: List each account and its billing admin.
- Confirm more than one account manager exists. LinkedIn recommends more than one account manager per ad account.Verify: Check account settings for the number listed.
- Confirm a back-up Recruiter admin is assigned. A back-up admin lets another user manage the contract if the primary admin departs.Verify: Check Admin Center for a second admin.
- Move accounts into Business Manager where possible. Business Manager allows central viewing and management of access.Verify: Check if each account appears on the Ad Accounts page.
Which scenario is yours?
- Do you rely on one person to hold billing admin across every ad account? Every ad account must have a billing admin.
- Do you rely on only one account manager on the account? LinkedIn recommends assigning more than one account manager to an ad account.
- Do you rely on only one Recruiter admin on the contract? Assigning the permission to a back-up admin allows that user to manage the contract if the original admin leaves.
- Do you still manage accounts through personal profiles rather than a shared structure? Adding ad accounts to Business Manager allows people and partners with access to be centrally viewed and managed.
Keeping this working over time
- Review billing admin and account manager assignments on each ad account on a regular schedule.
- Confirm a back-up Recruiter admin still holds Product Settings and Account Center Admin permission.
- Adding your ad accounts to Business Manager allows you to centrally view and manage the people and partners who have access to your ad accounts.
If control is already lost — Recover a LinkedIn Account Held by a Former Employee or Agency
Keeping track of who has access
You want billing admin, account managers, and Recruiter permissions to belong to the business, not to one person. You want that structure to stay clear across people and time, so a departure does not leave you stuck. Delvia keeps a record of who holds each role across every account and contract your business depends on. That record is what turns a single person's access into a structure the business can rely on.
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