Governance

Best Way to Give an Agency Instagram Access

The safe model is Partner access by the agency's 16-digit Business Portfolio ID — not a login, not ownership. How to grant it and keep full control of the account.

The right way to give an agency access has a name: Partner access. You connect their Business Portfolio to yours by its ID and grant access to specific assets. The agency does its work through their own people and tools; you keep ownership and can revoke everything in one step the day the contract ends.

If your situation is actually …

Grant Partner access

  1. Get the agency's Business Portfolio ID

    Ask the agency for their 16-digit Business Portfolio ID, found in their Business Settings under Business info.

    Confirm: You have a 16-digit ID, not a personal email or a password.

  2. Add them as a Partner

    In your Business Settings, add a Partner using that ID and choose to assign assets to them.

    Where: business.facebook.com → Settings → Partners → Add

    Confirm: The agency appears in your Partners list.

  3. Assign only the assets and permissions they need

    Grant access to the Instagram account (and the ad account, if they run ads) with the narrowest permissions that cover the work.

    Where: Partner assignment → select Instagram asset → choose permissions

  4. Confirm and set a review date

    Confirm the agency can work, and note a date to review or end the access in line with the contract.

Do it the safe way

Common questions

It is a warning sign. Reputable agencies work through Partner access by Business Portfolio ID, which is how they manage many clients without holding logins. A demand for your raw password means no audit trail and no clean way to revoke — push back.

Delvia

Access issues are easier to prevent when roles, owners, and responsibilities are recorded clearly

Most access problems trace back to the same gap — no clear record of who has access, what role they hold, and what should happen when that changes. Delvia helps you keep that record so problems are visible before they become incidents.

Delvia is free on iPhone and Android. Keep a clear record of who has access to your accounts — and what to do when that changes — wherever you are.