How to give an agency access to Instagram

Is this your situation?

The short answer

Before you start

• Confirm you own the connected Page You can give others permission to post or boost only if you own the Page connected to your Instagram account.Verify: Check that your name appears as the Page owner.
• Decide where to manage roles Adding people to your Business Manager is a way to assign Page roles.Verify: Check whether your Page is already inside a Business Manager.
• Know what ad account access covers Adding the agency to your ad account does not let them see things on your profile you haven't shared.Verify: Check what the agency actually needs to see.

How Instagram handles this

• There are three ways to give someone appropriate permissions to boost an Instagram business account.
• Editing Page roles is one way to give someone permission to post or boost.
• If you use Business Manager to manage Page roles, you need to assign roles in Business Manager.
• Adding people to your ad account is a way to give them appropriate permissions related to boosting.

Step by step

1. Confirm Page ownership If you own the Page connected to your business's Instagram account, you can give others permission to post or boost.Where: Facebook Page → Settings → Page rolesConfirm: Check the Page roles list for your name listed as owner.
2. Choose a method There are three ways to give someone appropriate permissions to boost an Instagram business account.Where: Facebook Page → Settings → Page rolesConfirm: Check which option fits the access the agency needs.
3. Edit Page roles Editing Page roles is one way to give someone permission to post or boost the account.Where: Facebook Page → Settings → Page rolesConfirm: Check the Page roles list for the agency's name.
4. Add people to Business Manager Adding people to your Business Manager is a way to assign roles for managing Page roles.Where: Business Manager → Business settings → PeopleConfirm: Check the People list in Business Manager for the agency.
5. Assign roles in Business Manager If you use Business Manager to manage Page roles, you need to assign roles in Business Manager.Where: Business Manager → Business settings → PeopleConfirm: Check the People list in Business Manager for the agency.
6. Add agency to ad account Adding people to your ad account is a way to give them appropriate permissions related to boosting.Where: Business Manager → Business settings → Ad accountsConfirm: Check the ad account's assigned people list for the agency.
7. Review what ad account access excludes Adding people to your advertising account does not give them permissions to log in as you.Where: Business Manager → Business settings → Ad accountsConfirm: Check the ad account permission details shown for the agency.

Common mistakes

• Assuming ad account access means login access Adding people to your advertising account does not give them permissions to log in as you.Why it happens: The ad account dashboard looks like full account access.
• Skipping Business Manager when roles are managed there If you use Business Manager to manage Page roles, roles must be assigned there.Why it happens: Editing roles directly on the Page is the more familiar path.
• Granting access without owning the Page If you own the Page connected to your business's Instagram account, you can give others permission to post or boost.Why it happens: The owner requirement is overlooked before permissions are set.

Roles at a glance

Keeping track of who has access