How to Add a Partner to TikTok Shop

Is this your situation?

The short answer

Before you start

• Confirm you are the shop owner Only the shop owner account can add users in User Management.Verify: Check that you are logged in as the owner account, not a sub-account.
• Have the new user's email ready Adding a user requires the user's email address.Verify: Confirm the email is not already tied to another store.
• Decide on the role A user can be assigned more than one role at a time.Verify: Hover on a role name to read its description.

How TikTok handles this

• User Management lets the shop owner add staff and assign preset roles with permissions to access Seller Center.
• There are currently eight pre-set roles available in User Management.
• An invited user must check their email and activate their account within 120 hours after submission.
• One email address can only be added to one store.

Step by step

1. Open User Management Go to the section where users are added to the shop.Where: Seller Center → Account Settings → User ManagementConfirm: Check for the Add User button.
2. Click Add User Start the process of adding a new user.Where: Seller Center → Account Settings → User ManagementConfirm: A pop-up for entering user details appears.
3. Select role, email, and language Choose role(s), enter the user's email address, and pick a default language.Where: TikTok Business Center → Users → Add User pop-upConfirm: Check that all fields are filled before continuing.If this fails: If the email is already occupied, a notice appears at the top of the page.
4. Assign more than one role if needed A user can be assigned more than one role at a time.Where: TikTok Business Center → Users → Add User pop-upConfirm: Check the pop-up for multiple role selections.
5. Submit the invitation Send the invitation to the new user.Where: TikTok Business Center → UsersConfirm: Invitation records can be viewed under the Invited User tab.
6. Wait for activation The invited user must activate their account within 120 hours.Confirm: Invitation records show the newest status.
7. User activates via email The invited user clicks the activation email link to set a new password and activate their account.Where: Activation email → linkConfirm: Check your inbox for the activated account notice.
8. Confirm the user is added Once activated, the shop owner can view the user under the Added User tab.Where: Added User tabConfirm: The newest added user is listed at the end of the Added User tab list.

Common mistakes

• Email already in use One email address can only be added to one store.Why it happens: A notice appears at the top of the page if the email is already occupied.
• Invitation expires unnoticed An invited user must activate their account within 120 hours after submission.Why it happens: An invitation can be deleted before the invited user activates their account.
• Adding someone who isn't the owner Only the shop owner account can add users in User Management.Why it happens: Some Seller Profile tabs are visible only to the owner account for safety reasons.
• Giving a role without checking permissions Hovering on a role name shows a description of that role.Why it happens: A user can be assigned more than one role at a time.

Roles at a glance

Keeping track of who has access