How to Add an Agency to Your TikTok Business Center

Is this your situation?

The short answer

Before you start

• Get the agency's ID Ask the agency for their TikTok Business Center account ID or ad account ID.Verify: Confirm the ID with the agency before starting.
• Check your own role Before adding a partner, you must be a member with Admin access to the Business Center.Verify: Check your role in the Business Center's Users section.
• Expect a partnership prompt You will be asked to confirm whether to form a media agency partnership at the Business Center level.Verify: Discuss partnership type with the agency beforehand.

How TikTok handles this

• A partner can be added either by Business Center account ID or ad account ID.
• If a Direct Business Center is adding an Agency Business Center, you will be asked to confirm whether to form a media agency partnership at the Business Center level.
• If Yes is selected and the invited Business Center approves, a Media agency partnership label will appear next to their name.
• After accepting the invitation, the partner will be able to view all shared assets and accounts in their Business Center account.

Step by step

1. Log in to Business Center Log in to your TikTok Business Center account.Confirm: Check whether your Business Center dashboard has loaded.
2. Open Partners Click Partners on the left hand side menu.Confirm: Check whether the Partners page has opened.
3. Add a partner Click Add partner.Confirm: Check whether an Add partner form has appeared.
4. Enter the Business Center ID Enter your partner's Business Center account ID.Confirm: Check the ID field for the number you entered.
5. Confirm partnership type if asked If prompted, select Yes or No to confirm whether to form a media agency partnership.Confirm: Check which option you selected on the prompt.
6. Continue After entering the ID, click Next.Confirm: Check the next screen for a list of accounts and assets.
7. Select accounts and assets Select the accounts and assets the partner should access.Confirm: Check that each item you selected is marked.
8. Finish Click Next and Confirm to finish.Confirm: Check your Partners list for the agency you added.

Common mistakes

• Wrong ID entered You entered the wrong Business Center or ad account ID.Why it happens: A partner can be added either by Business Center account ID or ad account ID.
• Partnership type ignored You skip the media agency partnership confirmation step.Why it happens: When confirming a media agency partnership, you can select Yes or No.Already happened: Review the agency access checklist if the partnership label never appeared.
• Over-broad access granted You select more accounts and assets than the agency needs.Why it happens: You select the accounts and assets the partner should access and set the access permissions in one step.

Roles at a glance

Keeping track of who has access