LinkedIn Page Role Can't Run Ads or Use Business Manager Assets
A Page role and an ad account role are separate permissions, and each must be granted on its own.
Is this your situation?
You have a role on a LinkedIn Page or a Business Manager admin label. You still cannot create ads or use shared assets.
What it is
Everyone who has access to an ad account has a specific user role, and that role determines which actions they can take in Campaign Manager, LinkedIn's tool for managing ad accounts. Certain actions in Campaign Manager need additional permissions from the LinkedIn Page associated with the ad account. A super admin, content admin, or Sponsored Content poster Page role can create ads. Correct permissions are required on both the ad account and the Page to create new ads or sponsor organic posts. A Business Manager admin cannot access a Page unless also added as an admin on that Page.
How LinkedIn handles this
- A super admin or content admin Page role can create event audiences.
- Only the Landing Page manager Page role can manage Landing Pages.
- Only an account manager on the ad account can provide permission to access the account.
- A Business Manager admin can add themselves as an admin to a Page as needed.
- A request for permission to create ads can be sent directly to Page super admins or Sponsored Content poster admins.
Side by side
| Role | Can create ads in Campaign Manager | Can manage Page-dependent features |
|---|---|---|
| Super admin (Page) | Can create ads. | Can manage Lead Gen Forms and create event audiences. |
| Content admin (Page) | Can create ads. | Can manage Lead Gen Forms. |
| Sponsored Content poster (Page) | Can create ads. | Can create event audiences. |
| Lead Gen Forms manager (Page) | Not stated by LinkedIn | Can manage Lead Gen Forms. |
| Landing Page manager (Page) | Not stated by LinkedIn | Can manage Landing Pages. |
| Business Manager admin | Not stated by LinkedIn | Not stated by LinkedIn |
Common mistakes
- Assuming an ad account role covers Page actions Some Campaign Manager actions need separate Page permissions.Why it happens: You assume one role is enough and don't check for a second permission requirement.Already happened: If stuck, see support options for admin access disputes. Recover a LinkedIn Account Held by a Former Employee or Agency
- Assuming a Business Manager admin label grants Page access A Business Manager admin cannot access a Page unless also added as an admin there.Why it happens: You see the admin label in Business Manager and expect it to open the Page.
- Expecting Lead Gen Forms manager to also cover Landing Pages Only the Landing Page manager role can manage Landing Pages.Why it happens: Each paid media admin role is assigned individually.
If this changes who is in control
When a Page role or Business Manager label stops matching the access a person actually has, review who holds each role on the Page roles explained page. A Business Manager admin cannot act on a Page unless also added as an admin on that Page.
Quick reference
| Question | Answer |
|---|---|
| Does a Page role allow ad creation alone? | Some Campaign Manager actions need additional Page permissions. |
| Which Page roles can create ads? | Super admin or content admin. |
| Who manages Landing Pages? | Only the Landing Page manager role. |
| Does Business Manager admin status give Page access? | No, unless also added as an admin on that Page. |
| Who can grant ad account access? | Only an account manager on the ad account. |
| How is ad creation permission requested? | Sent directly to Page super admins or Sponsored Content poster admins. |
Frequently asked questions
Why can't I create ads even though I have a Page role?
Some Campaign Manager actions need additional permissions from the Page.
Which Page roles let me create ads?
A super admin or content admin Page role can create ads.
I'm a Business Manager admin, why can't I open this Page?
A Business Manager admin cannot access a Page unless also added as an admin there.
Who do I ask for ad creation permission?
A request can be sent directly to Page super admins or Sponsored Content poster admins.
Keeping track of who has access
Confusion builds when a Page role and an ad account role look related but grant separate permissions. Delvia keeps a clear record of who holds each role, so the gap between labels and actual access stays visible.
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