Instagram permission levels explained
Meta Business Suite offers full control and a set of task-based permissions for an Instagram account. Here is what each level lets a person actually do.
Once your professional Instagram account is an asset in a Meta Business Portfolio, you assign people one of two broad things: full control of the account, or specific task-based permissions. The whole point is to give each person the narrowest access that still covers their job — a community manager does not need the ads tools, and a media buyer does not need the password.
Instagram permission levels
Full control versus the task-based permissions you can assign at the asset level. Pick the lowest level that still covers the work.
| Role | Where it lives | Can do | Cannot do |
|---|---|---|---|
Business Portfolio — Admin access Can delegate to others | business.facebook.com → Settings → PeopleEntire Business Portfolio |
| — ⚠ Portfolio Admin is the highest privilege — protect this role tightly. |
Business Portfolio — Employee access | business.facebook.com → Settings → PeopleOnly assigned assets |
|
|
Instagram asset — Full control Can delegate to others | business.facebook.com → Accounts → Instagram accounts → Assign peopleSpecific Instagram account |
| — |
Instagram — Create content | Asset-level Instagram permissionsPosting and content |
|
|
Instagram — Messages & community activity | Asset-level Instagram permissionsInbox and community |
| — |
Instagram — Community activity | Asset-level Instagram permissionsComments and mentions only |
|
|
Instagram — Ads | Asset-level + Ad Account permissionsBoosted posts and ad campaigns |
| — ⚠ Ad permission typically also requires Ad Account access — a common point of mis-grants. |
Instagram — Insights | Asset-level Instagram permissionsRead-only |
| — |
How to pick the right level
Full control suits someone who genuinely runs the account — they can manage everything and reassign other people on that asset, so reserve it for people you trust with access itself. Most teammates do not need it.
Task-based permissions cover the common jobs: creating posts and stories, managing the inbox, handling comments and mentions, running ads, or viewing insights only. Assign just the ones a person needs. One common snag: the ads permission usually also requires separate Ad Account access, so granting "ads" alone is not always enough.
Frequently asked questions
Delvia
Access issues are easier to prevent when roles, owners, and responsibilities are recorded clearly
Most access problems trace back to the same gap — no clear record of who has access, what role they hold, and what should happen when that changes. Delvia helps you keep that record so problems are visible before they become incidents.