How to give ad account access for Instagram ads
Let someone run ads on your Instagram by sharing your Meta ad account, not your login. Here is how ad account access works and how to set the right permissions.
Instagram ads run through a Meta ad account, which lives in your Business Portfolio — the same place your Facebook ads live. Giving someone the ability to advertise on Instagram means granting them ad account access, separate from the content tasks on the Instagram asset. Because ad accounts are a Meta-portfolio mechanic, the detailed walkthrough lives on the Facebook hub; the key point is to share the ad account, never the login.
If your situation is actually …
- You want the full ad-account-access steps and roles → Give ad account access on Facebook →
- You just need someone to post, not advertise → Give someone access to your Instagram →
Before you start
A Meta ad account in your Business Portfolio
Ads for Instagram and Facebook share the same ad account surface.
Admin access to the portfolio
Only admins (or those with the right ad-account role) can grant ad access.
The person already added to the portfolio
Assign ad-account access to a person or partner who is in your portfolio.
Give ad account access
Open the ad account in Meta Business settings
Go to your ad accounts list and select the account that runs Instagram ads.
Where: Meta Business settings → Accounts → Ad accounts
Assign the person and role
Add the person and choose their ad-account role — e.g. manage campaigns vs analyze only.
Also grant the Instagram content task if needed
Running ads on the account may require the Instagram asset task too; assign it on the Instagram account.
Where: Meta Business settings → Accounts → Instagram accounts
Confirm on the Facebook hub for full detail
Ad-account roles and edge cases are documented on the Facebook side.
If this fails: Give ad account access (full guide)
Ad-access mistakes
Granting Instagram ad task but not ad account access
The two are separate. Without ad-account access, ad actions fail even with the Instagram task on.
Already happened: Give ad account access on Facebook
Sharing the login so they can "just run ads"
Never share credentials for ads. Ad-account access exists precisely so you do not have to.
Already happened: Stop sharing your password
Frequently asked questions
Delvia
Access issues are easier to prevent when roles, owners, and responsibilities are recorded clearly
Most access problems trace back to the same gap — no clear record of who has access, what role they hold, and what should happen when that changes. Delvia helps you keep that record so problems are visible before they become incidents.