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How to add a partner to manage your Instagram
Add a partner to manage your Instagram account through Meta Business Suite, without handing over your password.
Is this your situation?
You want someone else to manage your Instagram business account without sharing your login. You are looking for the safest way to grant that access through a business portfolio.
The short answer
A business portfolio owner can give a partner access to their business portfolio so the partner can access business assets. You can add your Instagram account to a partner's business portfolio to share access to business assets.
Before you start
- Confirm your Instagram is a professional account Only a professional Instagram profile can be added to a business portfolio.Verify: Check your account type in settings.
- Check the Instagram profile is not already claimed A profile may be unable to be added if it is already in a different business portfolio.Verify: Review the business portfolio currently linked to your account.
- Confirm the partner's portfolio control A business portfolio owner can give a partner access to their business portfolio.Verify: Check that the partner has an active business portfolio.
How Instagram handles this
- Only a professional Instagram profile can be added to a business portfolio.
- Each Instagram account can only be added to one business portfolio.
- If an Instagram account is already part of another business portfolio, you can still be given access to the Instagram account.
- You can add an Instagram account after it has been removed from another business portfolio.
Step by step
- Open Meta Business Suite settings Go to Settings in Meta Business Suite for your business portfolio.Where: Meta Business Suite → SettingsConfirm: Check that the Settings page for your business portfolio has loaded.
- Find Instagram accounts Click Instagram accounts below Accounts in the left menu.Where: Settings → Accounts → Instagram accountsConfirm: Check the Instagram accounts section is open.
- Add an account Click Add.Where: Instagram accounts → AddConfirm: Check that an add-account flow has opened.
- Review and continue Review the information on screen, then click Add Instagram account.Where: Add Instagram account dialogConfirm: Check the review screen before continuing.
- Log in to the account Enter your Instagram username and password in the new window, then click Log in.Confirm: Check the login window accepts your credentials.
- Set up a professional account if prompted You may be asked to set up your professional account if your Instagram is a personal account.Confirm: Check for a prompt to switch to a professional account.
- Enter a security code if asked If you use two-factor authentication, you'll be asked to enter your security code.Where: Two-factor authentication security code promptConfirm: Check for a code entry field.
- Confirm the addition Click Confirm as the final step.Where: Add Instagram account dialog → ConfirmConfirm: A confirmation message appears once your Instagram account has been added successfully.If this fails: Troubleshoot possible connection errors.
Common mistakes
- Trying to add an already-claimed account The Instagram profile may already be in a different business portfolio.Why it happens: Each Instagram account can only be added to one business portfolio.Already happened: Check removal and re-adding steps.
- Adding a personal account instead of professional Only a professional Instagram profile can be added to a business portfolio.Why it happens: You may be asked to set up your professional account during the process.
- Losing track of who holds access A partner you added can access business assets tied to the Instagram account.Why it happens: You added a partner for one task and did not revisit who still has access.Already happened: See how to remove a partner's access.
Roles at a glance
| Scenario | What you need | What happens | Where to act |
|---|---|---|---|
| Adding a partner | A business portfolio owner's permission. | The partner can access business assets. | Settings in Meta Business Suite. |
| Account already professional | A professional Instagram profile. | Only this account type can be added to a business portfolio. | Instagram accounts in Meta Business Suite settings. |
| Account in another portfolio | Removal from the prior business portfolio. | The account can then be added elsewhere. | Instagram accounts in Meta Business Suite settings. |
| Restriction present | Resolution of the restriction on the portfolio, ad account, user account or Page. | Adding the profile may not be possible until resolved. | Business Support Home. |
| Asking for full control | Someone with control of the business portfolio. | That person can give you full control. | Settings in Meta Business Suite. |
Keeping track of who has access
After you have done this, keep track of which partners hold access to your Instagram account. Delvia is where that record lives.
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