Governance
Who Should Create Your Facebook Page
The identity that creates your Facebook Page becomes the one Facebook holds responsible for it.
Is this your situation?
You are deciding whose identity should create and manage your organization's Facebook Page, rather than leaving it to whoever sets it up first. Facebook Pages that represent a business should be added to that business's business portfolio.
Where teams go wrong
- Personal profile creates the Page Facebook Pages that represent a business should be added to that business's business portfolio.Why it happens: You want the Page live and don't check which identity should hold it first.
- Agency creates and keeps the Page When another business such as an advertising or creative agency helps manage a Page, the original business should still own the Page in its business portfolio.Why it happens: You hand setup to an agency and don't ask who holds the business portfolio.
- No full control owner named At least one person must have full control over a Facebook Page in a business portfolio for the Facebook Page to remain active.Why it happens: You assume someone else holds full control and never confirm who does.
What good practice looks like
| Approach | What happens | Recommendation |
|---|---|---|
| Business portfolio creates the Page | The business owns that Page once it is added to the business portfolio. | Preferred approach |
| Agency creates the Page | The original business should still own the Page in its business portfolio. | Add the agency as a partner instead |
| Employee profile creates the Page | Facebook Pages that represent a business should be added to that business's business portfolio. | Move the Page to the business portfolio |
| Page owner is unclear | The Page transparency section may show verified information about the business that owns the Page. | Confirm the correct owner is shown |
How Facebook handles this
- When a Page is added to a business portfolio, the business owns that Page.
- Facebook Pages that represent a business should be added to that business's business portfolio.
- When an agency helps manage a Page, the original business should still own it in its business portfolio.
- A business should add another business that helps manage its Page to its business portfolio as a partner.
- At least one person must have full control over a Facebook Page in a business portfolio for the Page to remain active.
Before you start
- Confirm who currently owns the Page Check whether the Page sits in the business's own business portfolio.Verify: Facebook Pages representing a business should be added to that business's portfolio.
- Check if an agency created the Page Review whether an agency created the Page under its own portfolio.Verify: The original business should still own the Page in its portfolio.
- Confirm full control exists Check that at least one person at the business holds full control.Verify: Full control must exist for the Page to remain active.
- Review the agency's role Decide whether the agency should hold partner access instead of ownership.Verify: A business should add a managing agency to its portfolio as a partner.
Which scenario is yours?
- Does the business already have its own business portfolio? When added to a business portfolio, the business owns that Page.
- Was the Page created by an agency or contractor? The original business should still own the Page in its business portfolio.
- Was the Page created by an employee's personal profile? Facebook Pages that represent a business should be added to that business's business portfolio.
- Is it unclear which business owns the Page? Check the Page transparency section, which may show verified information about the owning business.
- Is the linked Instagram account in a different portfolio? The linked Instagram business account should be owned by the same business portfolio as the Page.
Keeping this working over time
- When another business such as an advertising or creative partner helps manage a Page, the original business should still own the Page in its business portfolio.
- If no one has full control over a Facebook Page, the Page will be automatically deactivated and scheduled for deletion.
- A business should add another business that helps manage its Page to its business portfolio as a partner.
- Confirm the Page transparency section shows the correct business, since it may display verified ownership information.
If control is already lost — Get Full Control of a Facebook Business Portfolio
Keeping track of who has access
Delvia exists to keep ownership and access decisions visible across people and time. Choosing who creates a Page is one decision among many that shape who holds control later. A clear record of ownership prevents confusion when agencies or employees change. Keeping that record current is what governance work is for.
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