Action

How to release and claim a Facebook Page

Release a Page from a business portfolio, then let another business claim it.

Is this your situation?

You need to move a Facebook Page out of one business portfolio and into another. You want to release it from the current owner, then claim it into the new portfolio.

The short answer

A Page owner with full Facebook access can request release of Page ownership from a Business Account. If the release request is approved, the Page is removed from the Business Account after a 72-hour grace period.

Before you start

  • Confirm you have full Facebook access You need full Facebook access to the Page to request release.Verify: Check your Page access level before requesting release.
  • Check for a pending request Admins cannot send another release request while one is pending.Verify: Check Page access for a pending release notice.
  • Check for a linked Instagram account A Page linked with Instagram cannot be approved for release.Verify: Check whether your Page has a connected Instagram account.

How Facebook handles this

  • The request has a 30-day pending period to be approved or declined before it expires.
  • The current Business Manager admin gets an email notification guiding them through the process.
  • If the request is denied, the Page is not released and you can request release again.
  • A Page linked with an Instagram account cannot be approved by a business admin for release.

Step by step

  1. Log into Facebook Start from your main profile.Where: Facebook → profile photo (top right)Confirm: Check that your profile menu opens.
  2. Switch into the Page Select the Page you want to release.Where: See all profiles → select PageConfirm: Check that the Page profile is now active.
  3. Open the Page's profile photo Click your Page's profile photo in the top right.Where: Facebook (top right) → Page profile photoConfirm: Check that a settings menu appears.
  4. Open Settings Click Settings & privacy, then Settings.Where: Page menu → Settings & privacy → SettingsConfirm: Check that the Settings page loads.
  5. Open Page access Click Page setup, then Page access.Where: Settings → Page setup → Page accessConfirm: Check that the Page access screen opens.
  6. Request release Below Business Account access, tap Request release next to the Page.Where: Page access → Business Account accessConfirm: Check for the Request release option next to the Page.If this fails: Your Page needs a Business Account owner for this option to appear.
  7. Send the request Click Send request, then click Done.Where: Request release dialog → Send request → DoneConfirm: Check that the release request shows as sent.
  8. Wait for the grace period Once approved, the Page leaves the Business Account after a 72-hour grace period.Where: Page setup → Page accessConfirm: Check that the Page no longer lists the Business Account as owner.

Before you change who is in control

  • Trying to release a Page linked to Instagram A Page linked with an Instagram account cannot be approved for release.Why it happens: The link between the Page and Instagram account blocks approval.Already happened: If control has already changed hands — What to Do if Your Page Is Trapped in a Restricted Portfolio
  • Sending a second request while one is pending Admins cannot send another release request while one is pending.Why it happens: Only one release request can be open for a Page at a time.
  • Expecting an instant transfer Approved releases take a 72-hour grace period before the Page leaves the Business Account.Why it happens: Facebook holds release in a grace period after approval.Already happened: If access seems unresolved, audit who currently has access.
  • Assuming the Page owner's identity is the business The Page transparency section may show verified information about the business that owns the Page.Why it happens: People confuse the Page's displayed owner with who currently holds access.

Roles at a glance

StepWho actsWhat happensTiming
Request release
Page owner with full Facebook accessRelease is requested from the Business AccountPending up to 30 days
Approval
Current Business Manager adminReceives an email notification guiding the processWithin the 30 day pending period
Denial
Current Business Manager adminPage is not releasedRequester can request again
Grace period
PlatformPage is removed from the Business Account72 hours after approval
Instagram-linked Page
Business adminCannot be approved for releaseNot applicable

Keeping track of who has access

After release and claim are complete, access to the Page has changed hands. Delvia is where you track who holds access to each Page going forward.