How to Set Up a TikTok Business Center
Create a TikTok Business Center from scratch, add your first assets, and invite your team. Here is the setup, in order, with the things to get right early.
A Business Center is the home for shared access to your TikTok accounts and ad accounts. Setting one up takes minutes, but two early decisions matter for years: who creates it (because the creator is the founding Admin), and that the Business Center belongs to your business, not an agency’s. Get those right, then connect your assets and invite people. Each person you invite still gets operational access only — your account passwords never enter the picture.
If your situation is actually …
- You want the recommended structure before you build → Best way to structure a Business Center →
- You need to verify the Business Center afterwards → Verify your Business Center →
Before you start
A TikTok For Business login to create it with
The account that creates the Business Center becomes its founding Admin, so use one that belongs to your business.
A clear owner inside your business
Decide who holds the founding Admin role. Avoid letting an agency create your Business Center for you.
The assets you want to manage
Know which TikTok accounts and ad accounts you will connect once it is set up.
Set up a Business Center
Create the Business Center
Sign in at business-center.tiktok.com with your business login and create a new Business Center, giving it your business name.
Where: business-center.tiktok.com → create Business Center
Connect your assets
Under Assets, add your TikTok accounts and ad accounts. Account owners approve the connection from their side.
Where: business-center.tiktok.com → Assets
If this fails: Assets missing in Business Center
Invite your team
Under Users, invite people, set their roles, and assign each person only the assets they need.
Where: business-center.tiktok.com → Users
Consider verification
If you want higher limits and added trust, start business verification by submitting your business documents.
Where: business-center.tiktok.com → settings → verification
Common setup mistakes
Letting an agency create your Business Center
If their Business Center owns your assets, they hold the keys and you join as a guest of your own accounts.
Why it happens: The agency offers to set everything up to save you time.
Already happened: Why your business should own its Business Center
Making only one person an Admin
A single Admin is a single point of failure if they leave or lose access.
Why it happens: It is the simplest setup at the start.
Already happened: Best way to structure a Business Center
Frequently asked questions
Delvia
Access issues are easier to prevent when roles, owners, and responsibilities are recorded clearly
Most access problems trace back to the same gap — no clear record of who has access, what role they hold, and what should happen when that changes. Delvia helps you keep that record so problems are visible before they become incidents.