How to Give Access to Your TikTok Ad Account
Add a person to your TikTok ad account and pick the right permission level — Admin, Standard, or Analyst. Here is the full flow from Ads Manager.
An ad account has its own membership, separate from your Business Center seats. If the ad account lives inside a Business Center, you can assign people to it from there; you can also manage members directly in TikTok Ads Manager under the account’s settings. The roles are Admin, Standard, and Analyst — full control, campaign management, and read-only. As always, you add the person’s account to the ad account; you never share a login.
If your situation is actually …
- You manage this ad account through Business Center → Assign assets to a member →
- You need to take someone off the ad account → Remove ad account access →
- You cannot add the person at all → Can’t add a user to your ad account →
Before you start
You are an Admin on the ad account
Only an ad-account Admin can add members or change their roles.
The person has a TikTok For Business login
They accept the access from their own account; you are not sharing yours.
You know which role fits
Standard for someone who builds campaigns, Analyst for someone who only needs reports, Admin only for a trusted lead.
Add a member to a TikTok ad account
Open the ad account’s member settings
In Ads Manager, open the account settings and find the area that lists members or user permissions.
Where: ads.tiktok.com → Account settings → Members
Invite the person
Add a member by the email or account they use, which sends them an invitation to accept.
Where: ads.tiktok.com → Account settings → Members → add member
If this fails: Can’t add a user to your ad account
Pick Admin, Standard, or Analyst
Set the role for this ad account. Give the narrowest one that still lets them do their job.
Have them accept and verify
The person accepts from their own account and confirms they can see the ad account.
Confirm: They appear in the members list with their assigned role.
TikTok ad account roles
These roles apply to the ad account only, separate from Business Center seats.
| Role | Where it lives | Can do | Cannot do |
|---|---|---|---|
Ads account — Admin Can delegate to others | ads.tiktok.com → Account settings → User permissionsSpecific ad account |
| — |
Ads account — Standard | ads.tiktok.com → Account settings → User permissionsSpecific ad account |
|
|
Ads account — Analyst | ads.tiktok.com → Account settings → User permissionsRead-only |
|
|
Standard suits most campaign managers. Reserve Admin for someone you trust with billing and people, and use Analyst for reporting-only access.
Common mistakes
Confusing a Business Center seat with ad account access
Someone can be in your Business Center yet still not be a member of a specific ad account.
Why it happens: The two membership lists are separate.
Already happened: Permissions not working
Giving Admin to anyone who touches campaigns
Admin can change billing and manage other members. A campaign manager only needs Standard.
Why it happens: Admin removes friction in the short term.
Already happened: How ad account roles work
Frequently asked questions
Delvia
Access issues are easier to prevent when roles, owners, and responsibilities are recorded clearly
Most access problems trace back to the same gap — no clear record of who has access, what role they hold, and what should happen when that changes. Delvia helps you keep that record so problems are visible before they become incidents.