How to Connect a TikTok Account to Business Center

Is this your situation?

The short answer

Before you start

• Admin access The user with Admin access to the Business Center must start the link.Verify: Confirm your role in the Business Center Users list.
• Personal Account status A Personal Account is prompted to switch to a Business Account when accessing the QR Code Scanner.Verify: Check the account type in TikTok app settings.
• Access level needed Decide between account management and ad delivery before linking.Verify: Review which permission the task requires.
• QR code readiness The account user must scan the QR code to complete linking.Verify: Confirm the account user has the app ready.

How TikTok handles this

• Linking a TikTok account to a Business Center grants permission to use the account's identity and posts for ads.
• Linking does not require direct login credentials for the account.
• A member assigned the Only show as ads permission cannot toggle it off in Ads Manager when creating Spark Ads.
• After authorization, Deliver ads is listed in the Permissions column, showing the account is ready to connect to an ad account.

Step by step

1. Log in to Business Center Log in to your TikTok Business Center account.Where: TikTok Business CenterConfirm: Check that the Business Center dashboard loads.
2. Open Accounts Click Accounts in the left-hand menu of Business Center.Where: Business Center → AccountsConfirm: Check that the TikTok accounts list is visible.
3. Start linking Select Linking existing TikTok account and choose the Select from your Business Center option.Where: Business Center → AccountsConfirm: Check that the link flow opens.
4. Set permissions Turn on Existing posts and Publish and manage new videos permissions to deliver Spark Ads.Where: Business Center → AccountsConfirm: Check that the permission toggles reflect the intended access.
5. Generate the QR code Click Copy QR code to download and share it with the TikTok account user.Where: Business Center → AccountsConfirm: Check that the QR code image downloaded.
6. Send the code Share the QR code with the person who holds the TikTok account.Where: Any messaging channelConfirm: Check that the account user received the code.
7. Account user scans the code Logged into the TikTok mobile app, the account user scans the code to give authorization.Where: TikTok mobile appConfirm: Check your TikTok app for the Business Center linking step.If this fails: Ask the account user to reopen the camera and rescan.
8. Confirm the link Once authorized, the TikTok account appears in the TikTok accounts tab within the Business Center.Where: Business Center → Accounts → TikTok accounts tabConfirm: Check the Permissions column for Deliver ads.
9. Use the account for delivery Members with access to the linked ad account can use the TikTok account for delivery from that account.Where: Business Center → Ad accountConfirm: Check the ad account for the TikTok account you expect to use.

Common mistakes

• Expecting posts to disappear from ads Only show as ads cannot be toggled off once assigned to a member.Why it happens: You expect to undo the setting after assigning it.
• Trying to link a Personal Account The user is prompted to switch to a Business Account when accessing the QR Code Scanner.Why it happens: You scan the code before switching account types.
• Linking without Admin access The link must be started by a member with Admin access to the Business Center.Why it happens: You try to link before checking your own role.Already happened: If access was never granted, see who can access a TikTok Shop.

Roles at a glance

Keeping track of who has access