How to Authorize Spark Ads on TikTok

Is this your situation?

The short answer

Before you start

• Identity type Identity Type 1 for Spark Ads is using your own linked TikTok account.Verify: Confirm which account will serve as the ad identity.
• Privacy status A private video becomes public once it is used in a Spark Ads campaign.Verify: Check the video's current privacy setting.
• Caption lock A post's caption cannot be edited after it has been authorized as an ad.Verify: Review the caption before authorizing.

How TikTok handles this

• Creators generate an authorization code in the TikTok app from the video's ad settings, using Generate to retrieve the post code.
• The authorization duration can be set to 7, 30, 60, or 365 days.
• A video code can only be deleted once all ads using that video are deleted in TikTok Ads Manager.
• TikTok Ads Manager supports batch authorization of video codes, up to 20 at a time.

Step by step

1. Allow authorized posts Authorized Posts must be allowed for the creator within the creator's profile in the TikTok app.Where: Settings and Privacy → PrivacyConfirm: Check that Authorized Posts is enabled.
2. Open ad settings on the post Tap the three dots on the post, then tap Ad Settings.Where: Post → three dots → Ad SettingsConfirm: Check the Ad Settings panel opens.
3. Agree to terms Agree to the Advertising Content Terms of Service.Where: Ad Settings → Advertising Content Terms of ServiceConfirm: Check the Ad authorization toggle is on.
4. Set duration and generate code Select an authorization duration, then generate the code.Confirm: Check a code appears on screen.
5. Copy the code Tap Copy Code to share the video code with the advertiser.Where: Ad settings module → Copy CodeConfirm: Check the code is copied for sending.
6. Open Ads Manager tools Go to Tools in TikTok Ads Manager to enter the code.Where: TikTok Ads Manager → ToolsConfirm: Check the Tools menu is open.
7. Go to Creative library Under the Creative tab, click Creative library.Where: Creative tab → Creative libraryConfirm: Check the Creative library page loads.
8. Apply for authorization Click Apply for Authorization to enter a video code.Where: Creative library → Apply for AuthorizationConfirm: Check the authorization entry form appears.
9. Submit the code Paste the video code in the search bar and click Search.Where: Search bar → SearchConfirm: Check the post appears after search.

Common mistakes

• Editing the caption after authorization A post's caption cannot be edited after it has been authorized as an ad.Why it happens: The authorization locks the caption at the time of approval.
• Expecting privacy to stay unchanged A private video becomes public once it is used in a Spark Ads campaign.Why it happens: Promotion requires the video to be visible to the ad audience.Already happened: Review current ad account roles if access needs review.
• Trying to change privacy mid-promotion A video's privacy status cannot be changed during promotion once used in a Spark Ads campaign.Why it happens: The campaign locks the privacy status while the video is in use.
• Deleting a video code too early A video code can only be deleted when all ads using that video are deleted.Why it happens: The code stays tied to active ads until removed.

Roles at a glance

Keeping track of who has access