How to Add a User to TikTok Shop

Is this your situation?

The short answer

Before you start

• Confirm you are the shop owner Only the shop owner account can add users.Verify: Check that you are logged into the owner account.
• Decide the role to assign There are currently eight pre-set roles available.Verify: Review the TikTok Shop roles and permissions list first.
• Have the user's email ready Adding a user requires the user's email address.Verify: Confirm the email address is correct.
• Check your role selection At least one role is required for any user.Verify: Check that a role is selected before submitting.

How TikTok handles this

• User Management lets the shop owner add staff and assign preset roles with permissions to access Seller Center.
• A user can be assigned more than one role at a time.
• An invitation can be deleted before the invited user activates their account.
• Once activated, the shop owner can view the user under the Added User tab.

Step by step

1. Open User Management Go to Seller Center, then Account Settings, then User Management.Where: Seller Center → Account Settings → User ManagementConfirm: Check the User Management page for the Add User button.
2. Start the invite Click the Add User button to begin adding a new user.Where: Seller Center → Account Settings → User ManagementConfirm: Check that a pop-up for new user details has opened.
3. Select role and language Select the role or roles, input the user's email address, and select a default language.Where: Add User pop-up → role, email, languageConfirm: Check that the role, email, and language fields are filled in.
4. Assign more than one role if needed A user can be assigned more than one role at a time.Where: Add User pop-up → roleConfirm: Check the role selection for all roles the user needs.
5. You want to confirm your role selection is complete At least one role is required for any user.Where: Add User pop-up → roleConfirm: Check that a role checkbox is selected before submitting.If this fails: At least one role is required for any user.
6. Send the invitation After entering the information for a new user, click Submit to proceed.Where: User Management → Add User pop-upConfirm: Check the invited user list for the name you entered.
7. Cancel if needed before activation An invitation can be deleted before the invited user activates their account.Where: User Management → invited user listConfirm: Check the invited user list for a delete option.
8. Confirm activation Once a user has successfully activated their account, the shop owner can view them under the Added User tab.Where: User Management → Added User tabConfirm: Check the Added User tab for the activated user's name.

Common mistakes

• Trying to add a user from a sub-account Only the shop owner account can add users.Why it happens: A sub-account lacks the permission to open User Management's add-user function.
• Submitting without a role selected At least one role is required for any user.Why it happens: The pop-up requires a role before it accepts the new user.
• Assuming the wrong role was already permanent An invitation can be deleted before the invited user activates their account.Why it happens: The invite stays changeable, and removable, until the user activates it.Already happened: If a role was already acted on, see removing a TikTok Shop user.
• Assigning a role without reviewing its permissions There are currently eight pre-set roles available.Why it happens: Roles differ in scope, and the wrong one grants too much or too little access.

Roles at a glance

Keeping track of who has access