How to Convert a LinkedIn Showcase Page to a Company Page

Is this your situation?

The short answer

Before you start

• Confirm super admin status A super admin of both the parent Page and the Showcase Page can contact LinkedIn support to convert it.Verify: Check Manage admins on both pages for your name as super admin.
• Accept the URL change The only URL change is 'showcase' being replaced with 'company'.Verify: Check the current Showcase Page URL for the word 'showcase'.
• Confirm parent Page affiliation plans The converted Company Page will no longer appear as affiliated with the parent Page unless otherwise requested.Verify: Check whether you want to request continued affiliation.

How LinkedIn handles this

• When a Page is converted, the original Page no longer exists.
• A converted Page cannot be reverted to its original Page type.
• Admins of the converted Showcase Page will have the same admin permissions on the new Company Page.
• Followers and shared or sponsored posts will be migrated to the new Company Page.

Step by step

1. Confirm eligibility Requesting the conversion requires being the rightful super admin of the Showcase Page to be converted.Confirm: Check Manage admins for your super admin role.
2. Verify authorization Confirm you are authorized to act on behalf of the organization regarding the conversion.Confirm: Check your role matches the organization's authorization expectations.
3. Acknowledge irreversibility Acknowledge that the conversion is irreversible and LinkedIn can't retrieve data once it occurs.Confirm: Check that you accept this before contacting support.
4. Contact LinkedIn support Contact LinkedIn support with the Page name exactly as it appears, the Page URL, the conversion type, and the reason for conversion.Confirm: Check your message includes all four details.
5. State affiliation preference State whether you'd like the Pages to remain affiliated after the conversion.Confirm: Check your request states an affiliation preference.
6. Wait for the URL change The only URL change is the replacement of 'showcase' with 'company'.Confirm: Check the new Page URL for 'company' in place of 'showcase'.
7. Review admin permissions Admins of the converted Showcase Page will have the same admin permissions on the new Company Page.Confirm: Check Manage admins on the new Company Page.
8. Review followers and posts Followers and shared or sponsored posts will be migrated to the new Company Page.Confirm: Check follower count and post history on the new Page.
9. Update the cover image The existing cover image might need to be updated.Confirm: Check the cover image displays as intended.

Before you change who is in control

• Missing super admin on one page Requesting a Page conversion requires being the rightful super admin of the Page to be converted.Why it happens: Super admin access was never confirmed on both pages before the request.Already happened: If control has already changed hands — Recover a Deactivated or Removed LinkedIn Company Page
• Assuming reversal is possible A converted Page cannot be reverted to its original Page type.Why it happens: Conversions are treated as irreversible once processed.
• Losing parent affiliation unexpectedly The new Company Page will no longer appear affiliated with the parent Page unless otherwise requested.Why it happens: The affiliation preference was not stated in the support request.Already happened: If affiliation was dropped, review how ownership works on a LinkedIn Company Page.

Roles at a glance

Keeping track of who has access