How to hand over ownership of an Instagram account

Is this your situation?

The short answer

Before you start

• Confirm who owns the connected Page If you own the connected Page, you can give others permission to post or boost the business.Verify: Check the Page owner matches who should retain control.
• Check how roles are managed Adding people to Business Manager assigns roles for managing Page roles.Verify: Confirm access in Business Manager before handover.
• Review ad account separately Adding people to the advertising account does not give permission to log in as you.Verify: Check the ad account list separately from account access.

How Instagram handles this

• There are three ways to give someone appropriate permissions to boost a business account.
• Editing Page roles is one way to give someone permission to post or boost the account.
• Adding people to your Business Manager is a way to assign roles for managing Page roles.
• Adding someone to your ad account does not let them see things on your profile you haven't shared.

Step by step

1. Decide which permission route fits There are three ways to give someone appropriate permissions to boost the business account.Confirm: Check which routes are available to your account.
2. Confirm Page ownership If you own the connected Page, you can give others permission to post or boost the business.Confirm: Check the Page settings for your ownership status.
3. Edit Page roles Editing Page roles is one way to give someone permission to post or boost the account.Confirm: Check the Page roles list for the new assignment.
4. Assign roles in Business Manager If you use Business Manager to manage Page roles, assign roles there.Confirm: Check Business Manager for the updated role.
5. Add the new person to the ad account Adding people to your ad account is a way to give them appropriate permissions related to boosting.Confirm: Check the ad account members list for the new name.
6. Understand the ad account limit Adding people to your advertising account does not give them permissions to log in as you.Confirm: Check that login credentials remain separate from ad account access.
7. Consider shared access instead Shared access allows people to invite trusted people to access their Instagram account.Confirm: Check the Settings menu for a shared access option.
8. Check eligibility for shared access Shared access may not be available to everyone.Confirm: Check whether the option appears for your account.

Before you change who is in control

• Assuming the ad account gives login access Adding someone to the ad account does not give them permission to log in as you.Why it happens: People confuse ad account membership with full account access.Already happened: If control has already changed hands — Instagram Account Ownership Disputes
• Assuming ad access shows private content Adding people to the ad account does not let them see things on your profile you haven't shared.Why it happens: Ad permissions are mistaken for profile visibility.
• Relying on shared access without checking eligibility Shared access may not be available to everyone.Why it happens: The feature is assumed to be universal.Already happened: If the departing person still has access, see auditing access.

Roles at a glance

Keeping track of who has access