How to give employees access to Instagram

Is this your situation?

The short answer

Before you start

• Confirm you own the connected Page If you own the Page connected to your business's Instagram account, you can give others permission to post or boost your business.Verify: Check Page settings for ownership status.
• Decide where roles will be managed Adding people to your Business Manager is a way to assign roles for managing Page roles.Verify: Check whether Business Manager is in use.
• Plan ad account access separately Adding people to your ad account gives permissions related to boosting.Verify: Check who already has ad account access.

How Instagram handles this

• Editing Page roles is one way to give someone permission to post or boost your Instagram business account.
• If you use Business Manager to manage Page roles, you need to assign roles in Business Manager.
• Adding people to your advertising account does not let them see things on your profile you haven't shared with them.
• Shared access may not be available to everyone.

Step by step

1. Choose a permission path There are three ways to give someone appropriate permissions to boost an Instagram business account.Where: Business Portfolio → Settings → PagesConfirm: Check which method matches your current setup.
2. Confirm Page ownership If you own the Page connected to your business's Instagram account, you can give others permission to post or boost your business.Where: Business Portfolio → Settings → PagesConfirm: Check that your name appears as the Page owner.
3. Edit Page roles Editing Page roles is one way to give someone permission to post or boost an Instagram business account.Confirm: Check the Page roles list for the employee's name.
4. Add the employee to Business Manager Adding people to your Business Manager is a way to assign roles for managing Page roles.Confirm: Check the People list in Business Manager for the entry.
5. Assign the role in Business Manager If you use Business Manager to manage Page roles, you need to assign roles in Business Manager.Confirm: Check the assigned role next to the employee's name.
6. Add the employee to the ad account Adding people to your ad account is a way to give them permissions related to boosting.Where: Business Portfolio → Settings → PeopleConfirm: Check the ad account's People list for the name.
7. Confirm the limits of ad account access Adding people to your advertising account does not give them permission to log in as you.Where: Business Portfolio → Settings → PeopleConfirm: Check the role listed against the employee's access.

Common mistakes

• Assuming ad account access means full access Adding someone to your advertising account does not let them see things on your profile you haven't shared with them.Why it happens: Adding people to your advertising account does not let them see things on your profile you haven't shared with them.
• Expecting shared access for every employee Shared access may not be available to everyone.Why it happens: Shared access may not be available to everyone.
• Managing roles without Business Manager when it is already in use If you use Business Manager to manage Page roles, you need to assign roles in Business Manager.Why it happens: If you use Business Manager to manage Page roles, you need to assign roles in Business Manager.Already happened: Review current access with How to Audit Who Has Access to Your Instagram.

Roles at a glance

Keeping track of who has access