How to set employee permissions on Instagram

Is this your situation?

The short answer

Before you start

• Confirm you own the connected Page If you own the Page connected to your Instagram account, you can give others permission to post or boost.Verify: Check that you are listed as the Page owner.
• Decide whether Business Manager manages the Page roles If you use Business Manager to manage Page roles, you need to assign roles there.Verify: Check whether the Page is under a Business Manager.
• Know what ad account access does not cover Adding people to your ad account does not let them see things you haven't shared.Verify: Check what the task requires.

How Instagram handles this

• Editing Page roles is one way to give someone permission to post or boost an Instagram business account.
• Adding people to your Business Manager is a way to assign roles for managing Page roles.
• Adding people to your ad account is a way to give them appropriate permissions related to boosting.
• Adding someone to your advertising account does not give them permission to log in as you.

Step by step

1. Choose the right method There are three ways to give someone appropriate permissions to boost an Instagram business account.Confirm: Check which method matches the access the employee needs.
2. Confirm If you own the Page connected to your business's Instagram account, you can give other people permission to post or boost your business.Confirm: You look for your own name in the Page roles list.
3. Edit Page roles directly Editing Page roles is one way to give someone permission to post or boost an Instagram business account.Confirm: You look for the employee's name in the Page roles list.
4. Add the employee to Business Manager instead Adding people to your Business Manager is a way to assign roles for managing Page roles.Confirm: You look for the employee's name in the Business Manager people list.
5. Assign roles inside Business Manager If you use Business Manager to manage Page roles, you need to assign roles in Business Manager.Confirm: You look next to the employee's name for the assigned role.
6. Add the employee to the ad account Adding people to your ad account is a way to give them appropriate permissions related to boosting.Confirm: You look for the employee's name in the ad account's people list.
7. Review whether shared access fits instead Shared access allows people to invite trusted people to access their Instagram account.Confirm: You check the account settings for a shared access option.

Common mistakes

• Assuming ad account access means login access Adding someone to the ad account does not give them permission to log in as you.Why it happens: You assume one access grant covers every kind of permission.
• Assigning roles in the wrong place If Business Manager manages the Page roles, roles must be assigned in Business Manager, not the Page alone.Why it happens: You look for the role setting where you expect it, not where it is managed.
• Expecting shared access when it is not offered Shared access may not be available to everyone.Why it happens: You assume shared access is an option before checking the account.Already happened: Review current access through who controls an Instagram account.

Roles at a glance

Keeping track of who has access