Instagram asset and role permissions
Inside a Business Portfolio, your Instagram account is an asset you assign people to — and admins of the connected Facebook Page inherit certain Instagram permissions automatically.
In the Meta business world, an Instagram account is not a place you log into — it is an asset you assign people to, like a Facebook Page or an ad account. Permissions come from two directions: the portfolio role a person holds (admin or employee), and the specific asset-level permissions you give them on that Instagram account. On top of that, admins of the connected Facebook Page inherit certain Instagram permissions through the connection itself.
Portfolio roles and asset permissions
The two layers that combine to decide what a person can do on your Instagram account: their portfolio role, and the asset-level permissions assigned on the account.
| Role | Where it lives | Can do | Cannot do |
|---|---|---|---|
Business Portfolio — Admin access Can delegate to others | business.facebook.com → Settings → PeopleEntire Business Portfolio |
| — ⚠ Portfolio Admin is the highest privilege — protect this role tightly. |
Business Portfolio — Employee access | business.facebook.com → Settings → PeopleOnly assigned assets |
|
|
Instagram asset — Full control Can delegate to others | business.facebook.com → Accounts → Instagram accounts → Assign peopleSpecific Instagram account |
| — |
Instagram — Create content | Asset-level Instagram permissionsPosting and content |
|
|
Instagram — Messages & community activity | Asset-level Instagram permissionsInbox and community |
| — |
Instagram — Community activity | Asset-level Instagram permissionsComments and mentions only |
|
|
Instagram — Ads | Asset-level + Ad Account permissionsBoosted posts and ad campaigns |
| — ⚠ Ad permission typically also requires Ad Account access — a common point of mis-grants. |
Instagram — Insights | Asset-level Instagram permissionsRead-only |
| — |
How the layers combine
Portfolio role first: a portfolio admin can manage everything and grant access to others; an employee can only reach the assets they are explicitly assigned. This decides the breadth of someone's reach.
Asset permission second: on a given Instagram account you grant full control or specific tasks. This decides the depth of what they can do on that one account.
And the connection wrinkle: because the Instagram account is connected to a Facebook Page, the Page's admins inherit certain Instagram permissions automatically. That is why auditing access means checking the connected Page's admins, not just the people explicitly assigned to the Instagram asset. The pure portfolio-and-asset mechanics are the same ones the Facebook hub covers in depth.
Frequently asked questions
Delvia
Access issues are easier to prevent when roles, owners, and responsibilities are recorded clearly
Most access problems trace back to the same gap — no clear record of who has access, what role they hold, and what should happen when that changes. Delvia helps you keep that record so problems are visible before they become incidents.