Business Portfolio vs Business Manager: what changed?
Business Manager was renamed; the tool you use to manage Facebook Pages, ad accounts and other assets works the same way under its new name.
Is this your situation?
You open Meta Business Suite and see the term business portfolio where you expected Business Manager. You want to know whether anything about your access or setup actually changed.
What it is
A Meta business portfolio was formerly called Business Manager. A business portfolio is a tool that lets you manage Facebook Pages, ad accounts, and other business assets in one place. A business portfolio brings Facebook Pages, Instagram accounts, Threads accounts, ad accounts, catalogs and other business assets together in one place. It lets organizations manage the people who access their business assets using business tools such as Meta Business Suite. Someone's access and permissions to a business portfolio or business asset can be changed.
How Facebook handles this
- A business portfolio brings together Facebook Pages, Instagram accounts, Threads accounts, ad accounts and catalogs in one place.
- People with full control of a business portfolio can manage everything in it, including settings, people, tools and business assets.
- The full control role was formerly called the business admin role.
- Basic access was formerly called the employee role.
- A business portfolio is required to use Meta Business Suite.
Side by side
| Old term | New term | What stayed the same |
|---|---|---|
| Business Manager | Business portfolio | Manages Facebook Pages, ad accounts, and other business assets in one place. |
| Business admin role | Full control | Manages everything in the portfolio, including settings, people and assets. |
| Employee role | Basic access | The default permission level given when people are added. |
| Developer role | Apps and integrations permission | Formerly the developer role for a business portfolio. |
Common mistakes
- Assuming the rename changed who has access A person's access and permissions can be changed, but the rename itself is not that change.Why it happens: A rename can look like a structural change.Already happened: If you cannot confirm who holds full control, see auditing who has access to your Page.
- Looking for 'Business Manager' in the interface You search the menus for the old name and do not find it.Why it happens: Older documentation and habit still reference the previous name.
- Confusing full control with business admin as a separate thing Full control was formerly called the business admin role.Why it happens: Two names for one role read as two roles.
Quick reference
| Term | Meaning |
|---|---|
| Business portfolio | Tool to manage Facebook Pages, ad accounts and other business assets in one place. |
| Full control | Formerly called the business admin role. |
| Basic access | Formerly called the employee role. |
| Apps and integrations permission | Formerly called the developer role. |
| Meta Business Suite | Requires a business portfolio to use. |
| Full control capability | Manages settings, people, tools and business assets. |
Frequently asked questions
Did my permissions change when Business Manager became a business portfolio?
You can change someone's permissions for a business portfolio or business asset at any time.
Is the business admin role gone now?
The full control role for a business portfolio was formerly called the business admin role.
What happened to the employee role?
Basic access for a business portfolio was formerly called the employee role.
Keeping track of who has access
Confusion over a renamed tool builds when the people and permissions behind it are not kept visible in one place. Delvia keeps a clear record of who holds access to your Facebook Pages and ad accounts, regardless of what the interface calls the tool.
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