How to Give Someone Access to Your Meta Pixel or Dataset
Let a teammate or agency use your Meta Pixel and dataset for tracking and ads — by sharing access, not by handing over your Page or ad account.
Your Meta Pixel (now part of a dataset) is owned by the Business Portfolio that created it — the same container that holds your Page and ad account. You do not need to give anyone your login or move the asset to share it. From Business settings you assign people or partner businesses to the dataset and pick what they can do, and ownership stays exactly where it is.
If your situation is actually …
- You want the agency to use the Pixel as a separate business, not as a named person → Add an agency as a partner →
- You are not sure what a Pixel and a dataset actually are → Pixels and datasets explained →
- The Pixel is not appearing where you expect it → Pixel not showing →
Before you start
Two things to confirm before you open Business settings:
The Pixel/dataset lives in a Business Portfolio you control
Access can only be shared from the portfolio that owns the dataset. If an agency created the Pixel inside their own portfolio, you can be granted access but you do not own it — and you cannot reassign ownership to yourself.
Verify: Meta Business settings → Data sources → Datasets. If your dataset is listed there, your portfolio owns it.
You have admin access in the Business Portfolio
Only a portfolio admin can assign people or partners to a dataset. If you only have task access, ask an admin to do this step.
You know who you are sharing with
For an individual teammate you need them added to the portfolio first. For an agency you need their Business Portfolio ID — they share access as a partner business, not as a personal account.
Share Pixel / dataset access from Business settings
Open Business settings
Go to Meta Business Suite and open Business settings for the portfolio that owns the dataset.
Where: Meta Business settings (business.facebook.com/settings)
Go to Data sources → Datasets
In the left menu, open Data sources and select Datasets (this is where your Pixel now lives).
Where: Business settings → Data sources → Datasets
Select the dataset you want to share
Click the dataset name to open its details. You will see tabs for assigning people and connecting partners.
Assign a person, or connect a partner
To give a teammate access, choose Assign people, pick the person, and select their permissions. To give an agency access, use the partner option and enter the agency’s Business Portfolio ID — never their personal email.
Where: Dataset → Assign people / Assign partners
Confirm: The person or partner now appears in the dataset’s access list with the permissions you chose.
Pick the narrowest permission that works
View access is enough for someone who only checks events. Manage access lets them edit the dataset and its setup — give that only when it is genuinely needed.
Record what you shared
Meta does not log why access was granted or when to review it. Note who got access to which dataset, at what level, and a date to check it again.
Common mistakes when sharing a Pixel
Handing over the Page or ad account instead of sharing the dataset
People give an agency full access to the Page or ad account just so they can use the Pixel. The dataset can be shared on its own — keep the broader assets to yourself.
Why it happens: The Pixel feels bundled with the ad account, so sharing one seems to require sharing the other.
Already happened: Give ad account access (the right way)
Adding an agency by personal email rather than as a partner
Adding an agency staffer as an individual ties access to one person and muddies ownership. Connect the agency as a partner business using their portfolio ID instead.
Why it happens: The personal-add flow is faster and more familiar than the partner flow.
Already happened: Add an agency as a partner
Assuming sharing transfers ownership
Sharing access never changes who owns the dataset. If the agency created the Pixel in their portfolio, granting you access does not make it yours.
Already happened: Who owns a Pixel
Common questions
Delvia
Access issues are easier to prevent when roles, owners, and responsibilities are recorded clearly
Most access problems trace back to the same gap — no clear record of who has access, what role they hold, and what should happen when that changes. Delvia helps you keep that record so problems are visible before they become incidents.