How to Connect Instagram to a Facebook Page

Is this your situation?

The short answer

Before you start

• Confirm your Instagram account type The account must be a professional account to connect.Verify: Check your Instagram profile settings for account type.
• Confirm your Page access level Connecting requires Full control of the Facebook Page.Verify: Check your Page access level in Page settings.
• Check for an existing link elsewhere An Instagram account can be in only one business portfolio at a time.Verify: Check whether the account is already in another business portfolio.
• Check portfolio match The Instagram account must be in the same business portfolio as the Page.Verify: Check the business portfolio each asset belongs to.

How Facebook handles this

• A personal Instagram account prompts a switch to a professional account during the linking process.
• Connecting enables cross-posting, shared insights, and access to Instagram's business tools.
• Once connected, anyone with access to either the Page or the Instagram account can manage both assets.
• If a Facebook Page is linked to a professional account on Instagram, you can only share Instagram posts to Facebook through that Page.

Step by step

1. Confirm account type Make sure the Instagram account is a professional account.Confirm: Check the profile for the account type label.
2. Switch if needed If the account is personal, switch it to a professional account when prompted.Where: Instagram app → Edit profileConfirm: Check the profile for the updated account type.
3. Open profile editing Select Edit profile to begin connecting.Where: Instagram app → Edit profileConfirm: Check that the edit profile screen opens.
4. Start the Page connection Tap Page, then tap Connect or create.Where: Edit profile → PageConfirm: Check that a Page selection screen opens.
5. Continue Tap Continue after choosing Page and Connect or create.Where: Page screen → ContinueConfirm: Check that the next screen loads.
6. Choose the Page Choose the Page to connect to, then tap Connect.Where: Page selection screen → your PageConfirm: Check that the Page you want appears in the list.
7. Create a Page instead Tap Create a new Facebook Page and follow the steps, if no existing Page fits.Where: Page selection screen → create optionConfirm: Check that the new Page creation flow starts.
8. Confirm with your profile Log into your personal Facebook account if prompted.Confirm: Check that the login prompt clears.If this fails: Check whether you hold the needed Facebook access to the Page.
9. Confirm the authentication reason Logging in confirms the personal Facebook account has access to the Page.Confirm: Check that the connection completes after login.

Common mistakes

• Using a personal Instagram account A professional account is required to connect.Why it happens: Your Instagram account is personal, so you are prompted to switch to a professional account during linking.
• Account already linked elsewhere An Instagram account can only be in one business portfolio at a time.Why it happens: The ad account is already linked to another business portfolio.
• Lacking Full control of the Page Connecting a Page to Instagram requires Full control of the Page.Why it happens: You only have partial access to the Page you want to connect.
• Losing shared control after connecting Anyone with access to either asset can manage both once connected.Why it happens: You connect the connection without reviewing who already has access.

Roles at a glance

Keeping track of who has access