Understanding

Can Multiple People Own a YouTube Channel

Yes, through a Brand Account, where more than one owner can hold full control of the channel.

Is this your situation?

You are wondering whether a YouTube channel can have more than one owner, not one person in charge. You want to know how shared ownership actually works before adding anyone.

What it is

A YouTube channel can be linked to a Brand Account, a Google account for a business or brand that's available for some Google services. A Brand Account can be jointly managed by multiple people through their own Google Accounts. Owners can take the most actions and control who manages the account. A Brand Account must have one primary owner. Any manager or owner of a Brand Account can access the YouTube channel connected to that Brand Account.

How YouTube handles this

  • If owners are added to a Brand Account channel, they can take full actions on the channel, including deleting the channel.
  • Owners added to a Brand Account channel can remove other owners.
  • Multiple Google Accounts can manage and own a Brand Account.
  • A single Google Account can be used to manage multiple Brand Accounts connected to YouTube channels.
  • If a Google Account manages multiple Brand Account channels, it can manage them all without signing out.

Side by side

RoleCan doLimit
Owner
Has no limitations and can take actions like deleting the channel.Cannot transfer ownership to other users.
Manager
Can delete draft videos.Cannot delete the channel.
Primary owner
Under Brand Account delegation, has no limitations.A Brand Account must have one primary owner.
Editor
Can't delete scheduled, live, or completed streams.Can't delete scheduled, live, or completed streams.
Communications manager
Can do the same actions as Managers.Can't use YouTube.

Common mistakes

  • Assuming only one person can hold ownership A Brand Account can have multiple owners and managers.Why it happens: You expect ownership to work the way it does on a personal channel.Already happened: If access may already be lost — Recover Access After an Owner Leaves the Organization
  • Not knowing who else has owner access Owners added to a Brand Account channel can remove other owners.Why it happens: You have not checked the owner list in a while.Already happened: See ownership takeover response.
  • Thinking a new owner cannot take full control If owners are added to a Brand Account channel, they can take full actions, including deleting the channel.Why it happens: You add someone as owner without checking what the role allows.

If this changes who is in control

Owners added to a Brand Account channel can remove other owners. Review who holds owner access regularly, and see how to audit who has access to your channel.

Quick reference

QuestionAnswer
Can a channel have multiple owners?Yes, a Brand Account can have multiple owners and managers.
Does one owner outrank the others?A Brand Account must have one primary owner.
Can owners access the channel directly?Any manager or owner of a Brand Account can access the channel.
Can an owner remove another owner?Owners added to a Brand Account channel can remove other owners.
What can an owner do?Take full actions, including deleting the channel.
Can owners transfer ownership to others?Owners cannot transfer ownership to other users.
Can a Google Account manage more than one Brand Account?A single Google Account can be used to manage multiple Brand Accounts.
Can a manager delete the channel?The Manager role can't delete the channel.

Frequently asked questions

Can more than one person be an owner of a channel?

A Brand Account can have multiple owners and managers.

Is one owner more senior than the others?

A Brand Account must have one primary owner.

Can an owner delete the channel?

Under channel permissions, the Owner role has no limitations and can take actions like deleting the channel.

Can one owner remove another owner?

Owners added to a Brand Account channel can remove other owners.

Keeping track of who has access

Confusion about who owns a channel builds when you have no clear record of who holds each role. Delvia gives you a single place to see every owner and manager at a glance.