TikTok Creator Marketplace vs Partner Access: what's the difference?
Creator Marketplace deals and Business Center partner access are two separate kinds of connection to your TikTok account.
Is this your situation?
You have an agency or partner connected through Business Center, and you also see Creator Marketplace activity on your account. You want to know whether these are the same access or two different things that could overlap.
What it is
A partner in TikTok Business Center is another business you work with to manage and build TikTok campaigns, such as an agency. Organizations become Business Center partners when they start managing multiple accounts and assets, including ad accounts, TikTok Pixels, audiences, catalogs, and shops. When you add a Business Center as a Partner Business Center, you select the accounts and assets this partner should access and set the access permissions. With partners in Business Center, you can adjust ad account permissions or remove a partner's access to your assets. An agency working with its advertisers is one example of how this partner relationship is used.
How TikTok handles this
- Partner use cases include an advertiser working with its agency, or an agency collaborating with another agency.
- A headquarters checking out all branch offices' ad accounts is also a listed partner use case.
- Partners can also be used inside an Enterprise Business Center structure.
- Sellers who want to take part in affiliate can use a marketing account or creator account to apply for permission.
Side by side
| Aspect | Business Center Partner | Creator Marketplace |
|---|---|---|
| What it is | Another business managing accounts and assets with you. | Not stated by TikTok |
| Who grants it | The Business Center selects accounts and sets permissions for the partner. | Not stated by TikTok |
| How it's used | To manage ad accounts, pixels, audiences, catalogs, and shops. | A marketing or creator account applies for affiliate permission. |
| Can be removed | Yes, the partner's access to assets can be removed. | Not stated by TikTok |
Common mistakes
- Treating a partner as affiliate access Adding a partner allows sharing of assets and accounts with set permissions.Why it happens: Both involve another party connecting to the account.Already happened: Check Business Center Partners to see what a partner can reach. How to Recover Access to a TikTok Business Center
- Assuming one partner sees everything Partners get selected accounts and assets with set permissions.Why it happens: You assume one connection means full access to everything shared.
- Expecting every partner to get equal access You select the accounts and assets a partner should access and set permissions.Why it happens: You expect partners added the same way to end up equal.
If this changes who is in control
If a partner's role in managing your assets is unclear, review who has access before granting anything further. Removing a partner changes who can manage your ad accounts and other assets going forward.
Quick reference
| Term | Meaning |
|---|---|
| Partner | Another business you work with to manage and build TikTok campaigns. |
| Grant access | The step where a Business Center selects assets and sets a partner's permission level. |
| Partner removal | Ends a partner's access to assets previously shared with them. |
| Affiliate application | Uses a marketing account or creator account to apply for permission. |
| Agency-advertiser use case | An agency working with its advertisers through Business Center partner access. |
| Agency-to-agency use case | One agency collaborating with another agency as partners. |
| Headquarters use case | A headquarters checking out all branch offices' ad accounts. |
Frequently asked questions
Does Creator Marketplace access come from a Business Center partner?
Sellers who want affiliate participation use a marketing or creator account to apply for permission.
Can I remove a partner without affecting Creator Marketplace activity?
Removed partners will no longer have access to the assets or accounts previously assigned to them.
Who sets what a partner can see?
The Business Center selects the accounts and assets and sets the access permissions.
Keeping track of who has access
Confusion about who holds which kind of access builds as more partners and accounts connect to the same business. Delvia gives you one place to see which connections exist and what each one reaches.
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