How TikTok Ads Manager Access Works
Ad accounts have their own roles, separate from Business Center membership. Here is how access to a TikTok ad account works and who can grant it.
Access to a TikTok ad account is its own layer. Being in a Business Center does not, by itself, let you touch a particular ad account — you have to be granted access to that specific ad account, with one of its own roles: Admin, Standard, or Analyst. This separation is deliberate: it lets you control exactly who can spend money and edit campaigns, account by account.
How ad account access works
An ad account is an asset. Access to it is granted in Ads Manager (ads.tiktok.com) under the account’s user permissions, or through Business Center if the ad account is held there. Either way, each person is added with a role that defines what they can do on that one account.
The roles map cleanly to what people need: Admin runs the account fully including billing and people; Standard can build and manage campaigns but not change settings or billing; Analyst is read-only, for viewing reports. Nobody shares a login — each person uses their own account.
Ad account roles
The three ad-account roles. Give the narrowest one that lets the person do their job.
| Role | Where it lives | Can do | Cannot do |
|---|---|---|---|
Ads account — Admin Can delegate to others | ads.tiktok.com → Account settings → User permissionsSpecific ad account |
| — |
Ads account — Standard | ads.tiktok.com → Account settings → User permissionsSpecific ad account |
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Ads account — Analyst | ads.tiktok.com → Account settings → User permissionsRead-only |
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Who can grant ad account access
An ad account Admin can add and remove people on that account. If the ad account sits in a Business Center, an Admin or an Operator assigned to it can manage who has access too. The common stumbling block is assuming Business Center membership alone grants ad account access — it does not, until someone assigns the person to the ad account specifically.
Frequently asked questions
Delvia
Access issues are easier to prevent when roles, owners, and responsibilities are recorded clearly
Most access problems trace back to the same gap — no clear record of who has access, what role they hold, and what should happen when that changes. Delvia helps you keep that record so problems are visible before they become incidents.