How to connect Instagram to a Facebook Page

Is this your situation?

The short answer

Before you start

• Confirm your account type Professional accounts on Instagram can be connected to a Facebook Page.Verify: Check that your account shows as a professional account in settings.
• Decide if connecting is needed Connecting to a Facebook Page during setup is optional.Verify: Check whether your account already works for your needs without a Page.
• Check for an existing Page Tapping Login to Facebook connects the professional account to an existing Facebook Page.Verify: Check that you have access to the Facebook account tied to the Page.

How Instagram handles this

• Connecting a Facebook Page to your Instagram professional account lets you run Instagram and Facebook ads from the Page.
• Advertising from the Page lets ads also run on Instagram, reaching more people.
• Linking lets you integrate third-party apps with your account.
• When linked, you can manage comments and Instagram Direct messages from Inbox in Messenger or Meta Business Suite.

Step by step

1. Open account type and tools Start from the professional account menu on the app.Where: For professionals → Account type and tools → Switch to professional accountConfirm: Check that the For professionals section is visible.
2. Choose to log in to Facebook Tapping Login to Facebook connects your professional account to an existing Facebook Page.Where: Account type and tools → Login to FacebookConfirm: Check that a Facebook login screen appears.
3. Log in with your Facebook credentials Enter the credentials for the Facebook account that manages the Page.Where: Account type and tools → Login to FacebookConfirm: Check the screen for your Facebook account name.If this fails: Confirm you are using the Facebook account tied to the Page.
4. Select the Page Choose the Facebook Page you want to connect to your Instagram account.Where: Account type and tools → Login to FacebookConfirm: Check the list for the Page name you want.
5. Review what connecting changes Connecting makes it easier to share Instagram posts on Facebook and use connected experiences such as ads and shopping tools.Confirm: Check the summary screen for the listed connected experiences.
6. Confirm the connection Finish the process to link the Page and the professional account.Where: Settings → Ad paymentsConfirm: Check your account settings for the Page name you selected.
7. Check payment settings Linking lets you use the payment method used on Facebook to pay for promotions on Instagram.Where: Settings → Ad paymentsConfirm: Check your account settings for the Facebook payment method.
8. Consider paying from Instagram instead Promotions can also be paid for from the Instagram app if that works better for the business.Where: For professionals → Ads paymentsConfirm: Check the payment method shown before boosting a post.

Common mistakes

• Expecting automatic cross-posting Posts can be shared on both platforms once a Page and professional account are linked.Why it happens: You expect connecting alone to turn sharing on.
• Not realizing stories can be added from Instagram When linked, a Page's story can be added to from Instagram.Why it happens: This feature is missed if only the Facebook app is checked.
• Disconnecting while subscribed to Meta Verified An active Meta Verified subscription may be canceled if a subscribed Page and Instagram account are disconnected.Why it happens: You disconnect the Page without checking the active subscription first.Already happened: Review Instagram Account Transfer Limitations if the subscription was lost.

Roles at a glance

Keeping track of who has access