What the Meta Pixel and Datasets Are
A Meta Pixel and a dataset are tools people in your business portfolio can be given access to manage.
Is this your situation?
You keep hearing the words pixel and dataset and are not sure what they refer to or who in your business can use them. This page explains what these tools are and how access to them is typically handled.
What it is
For a dataset or Meta Pixel, partial access permission is Use events dataset and full control is Manage events dataset. A business portfolio brings together an organization's business assets, such as Facebook Pages, Instagram accounts and ad accounts, with business tools such as Meta Business Suite. For a dataset or pixel, partial access is called Use events dataset. For a dataset or pixel, full control is called Manage events dataset, the higher level of the two access types. You may wonder who owns a particular pixel you did not set up yourself.
How Facebook handles this
- Use events dataset: for a dataset or pixel, this is the partial access permission.
- Manage events dataset: for a dataset or pixel, this is the full control permission, the higher of the two levels.
- Business portfolio ID: may be needed to share a Meta Pixel.
- Finding the ID: in Meta Business Suite, the first step is to go to Settings.
- ID location: the business portfolio ID number is displayed below the business portfolio name in Business portfolio info.
Side by side
| Access level | What it allows | Applies to |
|---|---|---|
| Use events dataset | Partial access permission for a dataset or pixel. | Datasets and pixels |
| Manage events dataset | Full control permission, the higher access level for the dataset or pixel. | Datasets and pixels |
| Sharing a pixel | May require a business portfolio ID to share a Meta Pixel. | Partner access |
| Pixel ownership | Not stated by Facebook | Individual pixels |
| Finding the ID | The first step is to go to Settings in Meta Business Suite. | Meta Business Suite |
| ID display location | The ID number is displayed below the business portfolio name in Business portfolio info. | Business portfolio info |
Common mistakes
- Assuming pixel access means ad account control Use events dataset is the partial access permission for a dataset or pixel.Why it happens: The two kinds of access can be confused when reviewing a business portfolio.
- Not knowing who can share the pixel Sharing a pixel with a partner may need the business portfolio ID.Why it happens: The ID is not something people check for until a partner asks for it.
- Losing track of who owns a pixel You are not sure who to contact when a pixel question comes up.Why it happens: Access and ownership are reviewed separately, so one gets overlooked.
Quick reference
| Term | Meaning |
|---|---|
| Pixel | Not stated by Facebook |
| Dataset | Not stated by Facebook |
| Use events dataset | Partial access permission for a pixel or dataset. |
| Manage events dataset | Full control permission, the higher level for a pixel or dataset. |
| Business portfolio ID | May be needed to share a Meta Pixel. |
| Finding the ID | In Meta Business Suite, the first step is to go to Settings. |
| ID location on screen | The ID number is displayed below the business portfolio name. |
| Where the tools connect | Not stated by Facebook |
Frequently asked questions
What does Use events dataset access let someone do?
It is the partial access permission for a dataset or pixel.
What does Manage events dataset access let someone do?
It gives full control of the dataset or pixel, the higher access level.
Do I need an ID to share a pixel?
A business portfolio ID may be needed to share a Meta Pixel.
Where do I find my business portfolio ID?
The ID appears below the business portfolio name in Business portfolio info.
Keeping track of who has access
Confusion about who holds which level of pixel and dataset access builds quietly as a business portfolio grows. Delvia keeps a clear record of that access so you are not left guessing.
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