What Meta Account Quality Is Telling You
Account Quality is the one place Meta gathers what is wrong with your account, Pages and ad accounts — restrictions, policy issues, and the option to request a review. Here is how to read it without panicking, and how to act on what it shows.
When something stops working — a Page you cannot post from, ads that will not run, a warning you half-saw — Account Quality at facebook.com/accountquality is where Meta explains why. It lists restrictions and policy decisions across your profile, your Pages and your ad accounts in one view, and where a decision can be appealed it shows a "Request review" option. It does not fix anything by itself; it tells you what is happening and which lever, if any, you can pull.
If your situation is actually …
- Your whole Business Portfolio is restricted, not just one asset → Your Business Portfolio has been restricted →
- Only your ad account is disabled → Ad account disabled →
Quick summary
You want to know what Account Quality is telling you and what to do about it. Most of what people see falls into a few buckets: a policy violation on specific content, a feature or ad limit applied to an account, or a restriction that needs identity confirmation. The right move depends on which bucket you are in — and whether a review option is even offered.
What it usually surfaces
- A specific post, ad, or asset flagged for a Community Standards or advertising policy issue
- A feature limit — for example losing the ability to advertise, post, or go live for a period
- An account-level restriction that asks you to confirm your identity before access returns
- A decision that has already been reviewed once, where no further self-serve appeal is offered
Quick checks
- Open facebook.com/accountquality signed in as yourself, then switch between your profile, Pages and ad accounts
- Note whether the entry names a specific item (one post/ad) or the whole account
- Look for a "Request review" or "Appeal" button — its presence tells you whether an appeal is on the table
Symptom / cause
Match what the page is showing you to the most likely cause before you tap any button. The fix for a single flagged post is nothing like the fix for an account-wide restriction.
| What you’re seeing | Likely cause | What it usually means |
|---|---|---|
| A single post or ad is marked as removed or rejected | Content-level policy decision | The restriction is scoped to that one item. Reviewing or editing that item is usually all that is on offer — the account itself is not restricted. |
| A banner says a feature is limited (cannot advertise, post, or go live) | Repeated or serious policy issues triggered a feature limit | The account works but a capability is paused, often for a set period. A review may be offered; otherwise it lifts when the period ends. |
| You are asked to confirm your identity to continue | An integrity or security check has been applied | Access usually returns once identity is confirmed. This is a recovery step, not a permanent decision. |
| Account Quality shows the whole account or portfolio as restricted | An account-level enforcement, not a single item | This can block work across all your Pages and ad accounts at once. It is a more serious situation than a single flagged item. |
| A decision shows but there is no "Request review" button | The decision is final for now, or was already reviewed | There may be no self-serve appeal left. Realistically, the next step is escalation, and outcomes are not guaranteed. |
Use this table as the first filter. If the entry names the whole account rather than one item, treat it as the portfolio-restricted situation, not a content fix.
How to read Account Quality and request a review
Work top to bottom. The goal is to understand the scope of the issue first, then use the review option only where one is genuinely offered.
Open Account Quality as yourself
Go to facebook.com/accountquality while signed in to the personal profile you use to manage your Pages and ads. Account Quality is tied to your profile and the assets it can see — not to a separate login.
Where: facebook.com/accountquality
Confirm: You see sections for your profile and, where you have access, your Pages and ad accounts.
Identify the scope of each entry
For every flagged item, read whether it points to a single post or ad, a specific Page or ad account, or your whole account. Scope decides everything that follows — a one-post removal and an account-wide restriction are different problems with different fixes.
Confirm: You can say, for each issue, exactly what it affects.
Read the stated reason before acting
Meta gives a short reason for most decisions (a policy area, a security check, or a quality concern). Read it fully. Requesting a review without understanding the reason often just confirms the original decision.
Use "Request review" where it is offered
If a "Request review" or "Appeal" option appears, that is the official, intended path. Submit it once, accurately. Do not spam multiple appeals on the same item — that does not speed anything up and can work against you.
Where: facebook.com/accountquality → the affected entry → Request review
Confirm: The entry shows the review as submitted or pending.
If this fails: Your Business Portfolio has been restricted
If no review is offered, note it and prepare to escalate
When there is no appeal button, the self-serve path has ended. Record the asset name, the stated reason, and the date, then move to a formal contact or dispute route. Escalation exists but does not guarantee a reversal.
Common questions
Delvia
Access issues are easier to prevent when roles, owners, and responsibilities are recorded clearly
Most access problems trace back to the same gap — no clear record of who has access, what role they hold, and what should happen when that changes. Delvia helps you keep that record so problems are visible before they become incidents.