How to Complete Meta Business Verification
Complete Meta business verification to confirm your organisation’s legal details — needed for some ad, WhatsApp, and developer features, but not for standard advertising.
Business verification is Meta confirming that your Business Portfolio represents a real, legally registered organisation. You submit your legal business name, address, and supporting documents from the Security Center in Business settings, and Meta reviews them. It is worth being clear up front: most standard advertising does not require it — verification gates specific features, not the ability to run ordinary ads. It is also separate from personal identity verification.
If your situation is actually …
- You want to know exactly what verification unlocks before you start → What business verification unlocks →
- You are mixing up business and identity verification → Verification types explained →
- You only need to verify a website you control → Verify a domain →
Before you start
Before you begin, gather these:
Admin access to the Business Portfolio
Only a portfolio admin can start business verification. If you are not an admin, ask one to begin the process or grant you admin access first.
Verify: Meta Business settings → Security Center (or the Business info section).
Your official legal business details
You need the exact legal business name, registered address, and (where applicable) registration or tax number — matching your official records, not a trading name.
Supporting documents
Meta asks for documents that prove the business is real and that the details match — for example official registration or a utility/tax document. The exact list depends on your country, so follow the on-screen requirements.
Submit business verification
Open the Security Center
In Meta Business settings, open the Security Center, which is where verification status and the start button live.
Where: Meta Business settings → Security Center
Start business verification
Select Start verification (or Verify). Meta walks you through confirming your business details.
Enter your legal business details
Type your legal business name, registered address, and any required registration number exactly as they appear on your official documents. Mismatches are the most common reason a review fails.
Confirm a way for Meta to reach the business
Meta may ask you to confirm a business phone number, email, or website so it can verify the contact belongs to the organisation.
Upload your documents
Attach the documents Meta requests for your country, making sure the details match what you entered.
Where: Security Center → Business verification
Confirm: Your submission shows as “pending” or “in review”.
Wait for the review
Meta reviews the submission and updates the status. If it is rejected, the notice usually explains what to fix — commonly a detail that does not match the documents — before you resubmit.
Common mistakes during business verification
Assuming you must verify to run any ads
Standard advertising generally works without business verification. Verification unlocks specific features and higher limits — do not block your launch waiting on it unless a feature you need requires it.
Why it happens: Verification prompts appear often enough that people assume it is mandatory for everything.
Already happened: What business verification unlocks
Submitting details that do not match the documents
A business name or address that differs even slightly from your official records is the most common reason reviews fail. Copy the details exactly.
Confusing business verification with identity verification
Business verification confirms the organisation; identity verification confirms a person. They are different checks with different requirements.
Already happened: Verification types explained
Having a non-admin try to start it
Only a Business Portfolio admin can begin verification. If the button is missing, your role is the likely reason.
Common questions
Delvia
Access issues are easier to prevent when roles, owners, and responsibilities are recorded clearly
Most access problems trace back to the same gap — no clear record of who has access, what role they hold, and what should happen when that changes. Delvia helps you keep that record so problems are visible before they become incidents.