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How to Complete Meta Business Verification

Complete Meta business verification to confirm your organisation’s legal details — needed for some ad, WhatsApp, and developer features, but not for standard advertising.

Business verification is Meta confirming that your Business Portfolio represents a real, legally registered organisation. You submit your legal business name, address, and supporting documents from the Security Center in Business settings, and Meta reviews them. It is worth being clear up front: most standard advertising does not require it — verification gates specific features, not the ability to run ordinary ads. It is also separate from personal identity verification.

If your situation is actually …

Before you start

Before you begin, gather these:

  • Admin access to the Business Portfolio

    Only a portfolio admin can start business verification. If you are not an admin, ask one to begin the process or grant you admin access first.

    Verify: Meta Business settings → Security Center (or the Business info section).

  • Your official legal business details

    You need the exact legal business name, registered address, and (where applicable) registration or tax number — matching your official records, not a trading name.

  • Supporting documents

    Meta asks for documents that prove the business is real and that the details match — for example official registration or a utility/tax document. The exact list depends on your country, so follow the on-screen requirements.

Submit business verification

  1. Open the Security Center

    In Meta Business settings, open the Security Center, which is where verification status and the start button live.

    Where: Meta Business settings → Security Center

  2. Start business verification

    Select Start verification (or Verify). Meta walks you through confirming your business details.

  3. Enter your legal business details

    Type your legal business name, registered address, and any required registration number exactly as they appear on your official documents. Mismatches are the most common reason a review fails.

  4. Confirm a way for Meta to reach the business

    Meta may ask you to confirm a business phone number, email, or website so it can verify the contact belongs to the organisation.

  5. Upload your documents

    Attach the documents Meta requests for your country, making sure the details match what you entered.

    Where: Security Center → Business verification

    Confirm: Your submission shows as “pending” or “in review”.

  6. Wait for the review

    Meta reviews the submission and updates the status. If it is rejected, the notice usually explains what to fix — commonly a detail that does not match the documents — before you resubmit.

Common mistakes during business verification

  • Assuming you must verify to run any ads

    Standard advertising generally works without business verification. Verification unlocks specific features and higher limits — do not block your launch waiting on it unless a feature you need requires it.

    Why it happens: Verification prompts appear often enough that people assume it is mandatory for everything.

    Already happened: What business verification unlocks

  • Submitting details that do not match the documents

    A business name or address that differs even slightly from your official records is the most common reason reviews fail. Copy the details exactly.

  • Confusing business verification with identity verification

    Business verification confirms the organisation; identity verification confirms a person. They are different checks with different requirements.

    Already happened: Verification types explained

  • Having a non-admin try to start it

    Only a Business Portfolio admin can begin verification. If the button is missing, your role is the likely reason.

Common questions

Not for standard advertising. Most ordinary ad campaigns run without it. Verification is required only for certain features, higher limits, and developer or WhatsApp use cases.

Delvia

Access issues are easier to prevent when roles, owners, and responsibilities are recorded clearly

Most access problems trace back to the same gap — no clear record of who has access, what role they hold, and what should happen when that changes. Delvia helps you keep that record so problems are visible before they become incidents.

Delvia is free on iPhone and Android. Keep a clear record of who has access to your accounts — and what to do when that changes — wherever you are.