Understanding

Business Suite vs Business Manager (Business Portfolio)

Business Suite is your day-to-day dashboard; the portfolio (formerly Business Manager) is where ownership and access live. Here is when you use which.

These two get confused constantly because Meta folded them together. Meta Business Suite is the dashboard you work in every day — posting, scheduling, replying to messages, checking insights, running ads. Your Business Portfolio (the old Business Manager) is the ownership-and-access layer underneath, reached through Settings inside that same dashboard. One is where you do the work; the other is where you decide who can.

Two tools, one window

Meta Business Suite is the front of house. It pulls your Facebook Page and connected Instagram account into one place so you can publish content, manage the inbox, see performance, and boost or run ads. Most people spend almost all their time here.

The Business Portfolio is the back office. It is where you see what your business owns (Pages, ad accounts, pixels, catalogues), who is in your team, and which agencies are partners. You get to it from Settings inside Business Suite — the area that used to be a standalone "Business Manager" with its own "Business Settings" screen.

So they are not rivals, and you do not "pick one". You work in Business Suite, and you step into Settings (the portfolio) whenever you need to add a person, assign an asset, bring in a partner, or check ownership.

When to use which

Use Business Suite for anything operational: writing posts, scheduling, answering messages and comments, viewing insights, creating and monitoring ads.

Go into Settings / the portfolio for anything about access or ownership: adding a teammate, giving someone Full control or Task access on a Page, assigning an ad account, adding an agency as a partner, or checking which portfolio actually owns an asset.

A useful rule of thumb: if you are changing what appears on your Page, you are in Business Suite. If you are changing who can change it, you are in the portfolio.

Frequently asked questions

In practice they come together. You work in Business Suite, and your portfolio (its Settings area) is where ownership and access live. You are not choosing between them.

Delvia

Access issues are easier to prevent when roles, owners, and responsibilities are recorded clearly

Most access problems trace back to the same gap — no clear record of who has access, what role they hold, and what should happen when that changes. Delvia helps you keep that record so problems are visible before they become incidents.

Delvia is free on iPhone and Android. Keep a clear record of who has access to your accounts — and what to do when that changes — wherever you are.