Business Portfolio vs Business Manager: what changed?
Same thing, new name. Meta renamed Business Manager to Business Portfolio in 2024 — here is what that means for your assets and permissions.
If you have heard both "Business Manager" and "Business Portfolio" and wondered which one you have, the answer is simple: they are the same thing. In 2024 Meta renamed Business Manager to Business Portfolio. Your assets, your people, your permissions, and the URL you log in at all stayed exactly where they were — only the label changed.
If your situation is actually …
- You want the full picture of what the portfolio is → What is a Meta Business Portfolio →
What actually changed — and what didn't
What changed: the name in the interface and across Meta's documentation. Where it used to say "Business Manager", you will now see "Business Portfolio" (and the area once called "Business Settings" is now reached through Settings inside Meta Business Suite).
What did not change: the thing itself. The same portfolio still owns the same Pages, ad accounts, pixels, and catalogues. The same people have the same access. Partner relationships with agencies are unchanged. Nothing was migrated, reset, or moved — Meta simply relabelled the container.
Older guides, screenshots, and third-party tools may still say "Business Manager" for a while. When they do, read it as "Business Portfolio" — the steps and concepts carry over directly.
Frequently asked questions
Delvia
Access issues are easier to prevent when roles, owners, and responsibilities are recorded clearly
Most access problems trace back to the same gap — no clear record of who has access, what role they hold, and what should happen when that changes. Delvia helps you keep that record so problems are visible before they become incidents.