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What does Meta business verification unlock?
See what features and limits open up once your business portfolio passes verification.
Is this your situation?
You want to know what changes once your business portfolio is verified. You are deciding whether completing verification is worth the effort for your account.
The short answer
Verification can raise your daily ad spending limit and unlock Advanced Access, Meta Business Partner status, News Page Index registration and WhatsApp Business Platform features. Some businesses with large US audiences or US political ads must complete it to keep advertising.
Before you start
- Confirm you have full control Business portfolio owners with full control can verify their business.Verify: Check Security Center for access to Start verification.
- Check eligibility first You can only start verification if your business portfolio is eligible.Verify: Look for Start verification or Ineligible for verification in Security Center.
- Review your invoicing method If you use monthly invoicing to pay for ads, you do not need documentation.Verify: Check your billing setup for a monthly invoicing arrangement.
How Facebook handles this
- Verification is required to obtain Advanced Access for any permission on Meta for Developers.
- A business must complete verification to become a badged Meta Business Partner.
- Publishers who want to register their Page in the News Page Index must complete verification.
- Businesses using the WhatsApp Business Platform may need verification to access certain features.
Step by step
- Go to Security Center Start from Meta Business Suite on a desktop browser.Where: Meta Business Suite → Security CenterConfirm: Check for a Start verification option in Security Center.
- Click Start verification This begins the verification process for your business portfolio.Confirm: Check that the verification form has opened.
- Check eligibility status If you see Ineligible for verification, you do not need to complete verification in Security Center.Confirm: Check the screen for an Ineligible for verification message.
- Choose a verification method Pick email, phone, text message, WhatsApp message or domain verification to confirm your connection.Confirm: Check that your chosen method is selected on screen.
- Submit for review After clicking Done, you see confirmation that your submission has been received.Confirm: Check for the confirmation message on screen.
- Wait for a decision A decision on your submission may take up to 14 business days.Confirm: Check your notifications for an update.
- Watch for the result You receive a notification when the review of your submission is complete.Confirm: Check your notifications for the review result.
Common mistakes
- Expecting a verified badge Verifying your business is different from Meta Verified and will not give you a verified badge.Why it happens: People confuse business verification with the Meta Verified subscription badge.
- Providing false information If you provide false or misleading information, Meta may prevent your business from being verified.Why it happens: Submitted details do not match the business being represented.
- Claiming a business you do not represent If you attempt to claim and verify a business you are not authorized to represent, Meta may remove your verified status.Why it happens: Someone submits verification for a business they do not control.Already happened: If your verified status was removed this way, review who owns your Page or ad account.
Roles at a glance
| Feature unlocked | What verification enables | Who it applies to | Note |
|---|---|---|---|
| Advanced Access | Verification is required to obtain Advanced Access for any permission on Meta for Developers. | Developers requesting advanced permissions | Not stated by Facebook |
| Meta Business Partner badge | A business must complete verification to become a badged Meta Business Partner. | Agencies and partner businesses | Not stated by Facebook |
| News Page Index | Publishers must complete business verification to register their Page. | Publishers | Not stated by Facebook |
| WhatsApp Business Platform features | Businesses using the platform may need verification to access certain features. | WhatsApp Business Platform users | Not stated by Facebook |
| Spending limit increase | Meta may allow some advertisers to increase their daily spending limit by completing verification. | Advertisers | Not stated by Facebook |
| Continued advertising eligibility | Businesses with a large US audience or that run ads about social issues, elections or politics in the US need to complete verification. | US-facing advertisers | Not stated by Facebook |
Keeping track of who has access
Once verification status and the features it unlocks are settled, the open question becomes who holds access to act on them. Delvia is where you track who has access to your verified business portfolio over time.
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