How to release and claim a Facebook Page
Some transfers need one portfolio to release a Page and another to claim it. Here’s how the release-and-claim flow works and how to do each side safely.
Release-and-claim is the handover where the current owning portfolio gives up the Page and the new portfolio takes it. It’s a deliberate, two-sided process: the releasing side makes the Page available, and the claiming side adds it and completes verification. Coordination matters — a released Page should be claimed promptly by the intended portfolio, not left open.
If your situation is actually …
- You want the full ownership-transfer overview → How to transfer ownership of a Page →
- The Page is already claimed by someone else → Page already owned by another portfolio →
Release and claim, step by step
Releasing side: confirm ownership
In your Business settings, open Pages and confirm your portfolio owns the Page you intend to release.
Where: Meta Business Suite → Settings → Pages
Releasing side: release the Page
Select the Page and choose to release or remove it from your portfolio’s ownership. Coordinate timing with the new owner.
Where: Meta Business Suite → Settings → Pages → (Page)
Confirm: The Page is no longer owned by your portfolio.
Claiming side: add the Page
The new owner opens their Business settings, goes to Pages, and claims or adds the released Page to their portfolio.
Where: Meta Business Suite → Settings → Pages → Add
Claiming side: verify and confirm
Complete any business verification Meta requests. Once done, the new portfolio shows as the owner.
Confirm: The Page lists under the new portfolio as owned.
If this fails: Page not showing in your portfolio
Common mistakes
Releasing without a coordinated claim
A released Page can be claimed by the wrong portfolio. Agree the exact timing and confirm the claim happened.
Assuming everything moves with the Page
The Page moves; the ad account, pixel, and datasets stay with their original portfolio. Plan separately for those.
Already happened: Which assets can transfer
Frequently asked questions
Delvia
Access issues are easier to prevent when roles, owners, and responsibilities are recorded clearly
Most access problems trace back to the same gap — no clear record of who has access, what role they hold, and what should happen when that changes. Delvia helps you keep that record so problems are visible before they become incidents.