What access should an agency get on Facebook?
Most agencies only need Advertiser access and specific Page tasks — not Admin or ownership. Here’s how to scope it so they can work without overreach.
The right answer is almost always "the least that lets them do the job". For a media-buying agency, that’s usually Advertiser access on the ad account plus the Ads task (and maybe Insights) on the Page. A full-service agency running content too might also need content and messaging tasks. What they should never get is ownership of your portfolio or Full control of your Page.
If your situation is actually …
- You want the steps to add the agency → Add an agency as a partner →
- You’re worried about ownership being trapped → Partner access vs portfolio ownership →
Scoping by what the agency actually does
Media buying only: grant Advertiser access on the ad account (not Admin, so they can’t change billing or reassign it) and the Ads task on the Page. Add Insights if they report on performance. This lets them build, run, and report on campaigns and nothing else.
Content and community management: add the Content and Messages-and-community tasks on the Page. Keep this to specific tasks under Partial control rather than Full control, so they can’t add or remove people.
Full-service: a combination of the above, still delivered through Partner access to named assets. Even a full-service agency does not need to own your portfolio — they manage their own staff on their side, and you keep the deed.
What over-granting looks like
Giving the agency Full control "to make things easy"
Full control means they can remove you and delete the Page. No agency needs that to run campaigns or post content.
Why it happens: It’s one toggle versus choosing tasks.
Already happened: Risks of giving Full control
Granting Ad account Admin instead of Advertiser
Admin lets them change billing and reassign the ad account. Advertiser runs ads, which is the actual need.
Frequently asked questions
Delvia
Access issues are easier to prevent when roles, owners, and responsibilities are recorded clearly
Most access problems trace back to the same gap — no clear record of who has access, what role they hold, and what should happen when that changes. Delvia helps you keep that record so problems are visible before they become incidents.