How to Give Someone Access to Your Ad Account

Is this your situation?

The short answer

Before you start

• Confirm you have full control You automatically have the Admin role if you own the ad account.Verify: Check that you are listed as Admin on the ad account.
• Decide the role needed The Advertiser role is for people who build and manage campaigns but should not control billing or membership.Verify: Check what tasks the person actually needs to do.
• Check the ad account is in a business portfolio An ad account can be managed using a business portfolio to control ad account permissions.Verify: Check whether the ad account sits inside your business portfolio.

How Facebook handles this

• The Admin role has full control of the ad account.
• Admins can add or remove other people's permissions on the ad account.
• Granting permissions to an ad account does not give permission to log in as the account owner.
• Any permission changes made on an ad account in Meta Ads Manager take effect without delay.

Step by step

1. Open ad account settings Go to Ad account settings in Meta Ads Manager to change someone's permissions.Confirm: Check that the Ad account roles section is visible.
2. Re-enter your password if asked You may be asked to re-enter your password when accessing these settings.Confirm: Check for a password prompt on screen.
3. Review the roles list The Ad account roles section lists people with access to the ad account.Confirm: Check the list for the names already granted access.
4. Add the person Click Add people under Ad account roles to share access with others.Confirm: Check that the person's name now appears in the list.
5. Select the role Assign one of the 3 permission roles available to help manage the ad account.Confirm: Check the role shown next to their name.
6. Confirm the change Permission changes made on an ad account in Meta Ads Manager take effect without delay.Confirm: Check that the new role is active.
7. Know what the role does not grant Granting permissions does not give permission to see things on the owner's profile that haven't been shared.Confirm: Check the person's access matches only what you assigned.

Common mistakes

• Giving Advertiser access for billing tasks Advertisers cannot change the payment method on the ad account.Why it happens: The Advertiser role is meant for campaign work, not billing or membership control.
• Expecting an Advertiser to manage access Advertisers cannot add or remove other people's access to the ad account.Why it happens: Only Admins can manage who else has access to the ad account and what role they have.
• Assuming access means full visibility Permissions to an ad account do not give permission to log in as the account owner.Why it happens: The role grants defined account tasks, not the owner's identity or profile.

Roles at a glance

Keeping track of who has access